Channel | MarTech

Here’s four resolutions marketers should consider to achieve their 2016 goals.

Apple’s recent announcement about the inclusion of ad-blocking software in its latest iOS 9 upgrade has many CMOs worried.

Does paid video search make sense for your organization? Here's what to consider before investing.

Here’s how to engage in closed-loop marketing by identifying the data that matters in a few basic steps

These big brand moments show real success, but that it didn’t always come easy. Examples are from Wendy’s, Bud, Nissan, Alibaba, Honey Maid and many others.

Mobile online video ads are turning off consumers because publishers are reverting to things like autoplay, no sound and short definitions of a view.

Video marketing is a smart way to reach audiences on a one-to-one level and get them to engage with your content.

How can you get mobile app users to enable location services, or get them to turn them back on once they’re off? These tips will help get you back on track.

How can you crack the code and develop a broad video marketing program that drives real business impact? Here’s how Symantec did it in five steps.

Retailers have more tools than ever to reinvent the shopping experience. Here's three tactics to help as the holiday rush approaches.