Channel | MarTech

Cross channel attribution is a sticky wicket to solve and designing a universal indicator across all screens is complicated. Here are 3 tools to help out.

SAP CMO Maggie Jones discussed its sponsorship strategy and experiential activations around Super Bowl 50 in San Francisco.

A new study looked to develop a clear picture of marketers’ perceptions, attitudes and behaviors toward partnering with technology startups.

Coors Light is delivering playlists—developed by neighborhood preferences—to New York City via branded kiosks.

Sales of wearable technology are forecast to hit 172 million units in three years. Marketers need to be ready to take advantage of this trend.

Mobile apps are a huge opportunity for lead gen marketers, and those that aren’t optimizing their mobile presence to take advantage of these leads are missing out.

Retailers set online shopping records this season, reporting 31 days with over $1 billion in spending, according to Adobe Marketing Cloud.

Here's the trends in social, tech and digital marketing you need to watch in 2016.

Once considered only an aspirational concept, second-party data has moved past the abstract and into the mainstream.

The ability to cut through the chaos to connect with audiences at what is truly the right time translates to more efficient mobile campaigns and, overall, builds a stronger and more positive bond with audiences.