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Marketing Cloud Enables Merchant Offers to GM Drivers
General Motors consolidated its data silos and streamlined marketing with Salesforce Marketing Cloud.
General Motors consolidated its data silos and streamlined marketing with Salesforce Marketing Cloud.
Having a solid grasp on the state of the ad blocking dilemma will help marketers determine new strategies for slowing the escalating adoption of ad blockers.
New research from Salesfusion shows how B2B marketers can get more out of their marketing automation investments.
More money will be spent on IoT-related consumer activities than any other market save insurance and healthcare. Here's a lesson on how IoT offers opportunities for marketers.
Here are three critical areas that today’s “transformer” CIO needs to address to foster an agile digital marketing strategy and catapult ahead of the competition.
Facebook is changing the way its 900 million monthly users engage with brands by opening up its Messenger app to bots.
Mobile applications are complex technology products that require niche expertise — product strategy and management, experience and interface design, and native development and testing — to achieve the first of many version releases in your product’s road map.
PROMONext has an all-star lineup of speakers from Disney, Velcro Cos., MasterCard, Chicken of the Sea and Heineken. Hope to see you there!
Burberry is the first luxury brand to use Snapchat’s ‘Snapcode’ on its products in stores to encourage shoppers to scan the code to unlock exclusive content.
Just take a trip to Home Depot and how the Internet of Things is impacting our life at home. But what does it mean to marketing.