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Adobe Debuts Cross-Device Co-op
The Adobe Marketing Cloud Device Co-op debuted this week, which could link up to 1.2 million consumer devices worldwide.
The Adobe Marketing Cloud Device Co-op debuted this week, which could link up to 1.2 million consumer devices worldwide.
With the myriad of content choices and outlets now available to widespread audiences, a chief differentiator for publishers going forward will be the delivery of original, exclusive video content across their platforms.
Users are up to their necks in mobile apps, and many are deleted quickly. How can you increase engagement and retention?
Frito-Lay CMO Ram Krishnan is a data-geek at heart. He talks about the enormous roles data and technology play in marketing.
Marketing isn’t made easier just because the digital age has created more ad platforms. In fact, all of these opportunities make marketing more complicated.
bile technology has transformed reward programs from sluggish endeavors into powerful tools that can help businesses enhance marketing & increase sales.
That billboard you just motored by may be doing more than just informing you—Clear Channel is tapping into mobiles to track behavior as people pass by.
Cross channel attribution is a sticky wicket to solve and designing a universal indicator across all screens is complicated. Here are 3 tools to help out.
SAP CMO Maggie Jones discussed its sponsorship strategy and experiential activations around Super Bowl 50 in San Francisco.
A new study looked to develop a clear picture of marketers’ perceptions, attitudes and behaviors toward partnering with technology startups.