Channel | MarTech

Push notifications from mobile apps have gone through several phases of evolution in terms of content format, trigger points, and personalization scale.

Most augmented reality technologies are still in development or have been released as prototypes, but early studies show great promise for user engagement.

Pokémon Go exploded seemingly overnight. The augmented reality app’s astounding success is due, at least in part, to its mastery of viral loop marketing.

Patrón and Alexa Voice Service are in a new partnership to provide users with drink recipes incorporating, of course, Patrón Tequila.

Obtaining the resources for optimal implementation of marketing tech investments is a challenge for many marketing organizations.

Although cross-channel marketing solutions are discussed, the topic is overwhelming. Learn how to cut through the noise.

The key to creating the best customer journey is data. Data needs to reflect more than just past purchase or click behavior. It needs to provide context.

In it's latest technological wizardry, KFC has added a way for customers to charge their phones when ordering the Watt a Box meal item.

B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences along with the increasingly rapid pace of technological change to understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena.

Marketing cannabis requires wading through reams of regulations, however, creative entrepreneurs are starting up agencies to do just that.