Channel | MarTech

Legendary Pictures, IBM and many other brands will be discussing the way data and technology are influencing customer experiences at FutureM in Boston this week.

For those who transacted ad buys manually for years using spreadsheets and fax machines, the dawn of automated, programmatic media buying has been unsettling.

For brands, Pay Your Selfie lets them monetize selfies in an everyday way

The American Express Pro Walk was an augmented reality experience of the journey a U.S. Open pro had as they walked from the locker room to center court.

It’s important to understand some of the subtleties within the cloud lexicon, like how “software in the cloud” is not the same as “cloud software.”

New research shows that many mobile users are less engaged than many brands think—with low time-in-app and poor app abandonment rates.

The foundation of naked marketing must be built around empowering your current users to review your product.

Twitter is expanding its content creator revenue programs with a new service that allows creators who work with brands to monetize their content.

Will Twitter's Promoted Stickers push the embattled social network over the line from red to black? Possibly, but it doesn’t look likely.

Here are 10 insights into what is fueling the rise of the chief marketing technologist based on a new in-depth survey from DataXu.