![](https://chiefmarketer.com/wp-content/uploads/2016/12/WS-arena-crowd-shot-160x125.jpg)
Web Summit Puts the Arena Rock in Tech: Inside Europe’s Biggest Web Conference
Lisbon hosted the Web Summit last month for the first time and 53,000 plus people from 166 countries showed up. Here's an inside look.
Lisbon hosted the Web Summit last month for the first time and 53,000 plus people from 166 countries showed up. Here's an inside look.
Using precise, real-time targeting and dynamic storytelling, programmatic advertising connects brands like Vitamix to consumers in a more personal way than ever before.
Chief Marketer talked with several expert marketers, to get their take on what brands and trends will be hot in 2017, and which were the highlights of 2016.
Audio watermarks—silent unique identifiers embedded within an audio or video signal—offer some unique opportunities for marketers.
Marketers are increasingly expected to take on non-traditional activities, and drive strategy—all to expedite change. While this may feel at times like “sailing against the wind” there is little doubt that a significant transformation is taking place.
Most brands say that they should be on Snapchat, however being ON the platform is different than USING the platform: 4 tips on how to market on Snapchat.
A distributed marketing model can lead to a fractured a marketing operations environment where it is difficult for corporate to maintain control of messaging.
Chicken of the Sea is celebrating its EZ-Open cans and consumer convenience with a media campaign supported by an online instant-win game.
Getting someone to download your app is tricky enough, but counting on them to actually use it is something else entirely.
Getting attendees to your events is just half the battle: What truly matters is their experience on the ground. Learn how to keep them engaged.