Are you Fruity or Floral? Sephora Wants to Know
Been spritzed at Macy's lately with the latest fragrance? It’s a nice sampling tool, but Sephora has taken it to a whole new level.
Been spritzed at Macy's lately with the latest fragrance? It’s a nice sampling tool, but Sephora has taken it to a whole new level.
Amazon Go is a game-changer for retail overall. Here's why this model, which skips store checkout lines via a smartphone app, will work.
Taco Bell has launched a video series, Taco Tales, to reach consumers far beyond its drive-thru windows and snappy in-restaurant seating.
Marketers who have been around for awhile—you know who you are—need to dissect and adopt strategies that are working for the new breed of Millennial Marketers who view the industry—and their work—through a digitally native lens.
These 2016 marketing campaigns were experimental, partnered with causes, deployed live video and were all framed by clear consumer insights and smart data.
Delivering a simple, smooth and safe application process for consumers can be challenging. It's important to able to do so without incurring additional risk or compromising security.
Alcohol brands are often on the cutting edge of technology to interact socially. Music is also often in play and the Bacardi Instant DJ Experience is no exception.
This report delves into the challenges the digital age has brought to senior marketers including, centralizing consumer data, technology, results and budgets.
As the marketing landscape continues to evolve, keeping up with the 2017 marketing trends is an important way to stay current with best practices and technologies.
Edible six-pack rings and miss-matched taxis to support the importance of organ donors are just two of the innovative marketing campaigns you'll find here.
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