Channel | MarTech

Marketers are working hard to figure out mobile apps. Take a few lessons from Marriott, which now generates 60% of its traffic from mobile.

Marketing manager Heather Green lays out its initiative to personalize customer experiences at VeryBestBaking.com. The results are sweet.

Dunkin’ Donuts is going all out, using its vast customer base and social media as a way to engage its loyal fans for Valentine's Day.

KFC CMO Kevin Hochman talks about marketing challenges, the KFC Instagram game experience and his colorful past marketing cosmetics.

Millennials are 55% more likely than older Americans to own wearables, and marketers need to be ready to reach this audience on the go.

Social listening played a huge role in brands understanding how their Super Bowl spots played with viewers. Here's a look at the brands that scored.

The top B2B marketing trends for 2017 reflect much of what B2C marketers are experiencing: B2B buyers deserve the same individual, humanized attention consumers desire from retailer or CPG brand.

Pizza Hut ran its own “Squares Pick’em” digital game on Yahoo Sports that let football fans play along with the Big Game yesterday.

A successful Super Bowl ad is one that garners the most shares, the most word-of-mouth and comments. An ad has to enter the conversation.

Avocados from Mexico has whipped up an integrated campaign with reminders that avocados are a key ingredient in a football-watching staple, Guacamole.