Channel | MarTech

Three ways social listening can help improve business, as well as how to respond to comments, both positive and negative

There is a wide disconnect between data-driven agendas and data strategies and technologies? This CMO Council report offers the answers.

Augmented reality (AR) and virtual reality (VR) tech can move B2B prospects from their risk-averse, skeptical positions and show them what their world would look like after they have adopted your solutions.

Facebook recently set what it claims is a world record for transmitting intercontinental data, continuing a trend where the Web’s biggest names are advancing the future of the Internet.

For marketers looking to take advantage of the March Madness marketing opportunity, there are only three questions, and they all need to be answered YES!

Social responsibility storytelling is the new marketing norm for Shell corporate—Malena Cutuli, head of integrated brand communications, fills us in.

Execs from some of the top companies—Xerox, Leo Burnett USA, Cleveland Clinic, Adobe, and Nike—single out one challenge and then pose a solution.

Aqua Pharmaceuticals is using virtual reality (VR) to make dermatologists feel young again—that is, young as in teenage, awkward and self-conscious.

Avoid these five common mistakes that can directly impact your B2B digital ROI.

Connecting on a global level in mobile means having empathy for your international users’ needs.