![April the Giraffe](https://chiefmarketer.com/wp-content/uploads/2017/04/april-the-giraffe-650-160x125.png)
April the Giraffe and Toys ‘R’ Us Set YouTube on Fire
A very pregnant April the Giraffe opened up an unprecedented marketing opportunity for Toys 'R' Us and its mascot, Geoffrey the Giraffe.
A very pregnant April the Giraffe opened up an unprecedented marketing opportunity for Toys 'R' Us and its mascot, Geoffrey the Giraffe.
Need to catch up on what's doin''? Here's our reader's top picks for March.
Amanda Moore, senior director, social and digital marketing, loyalty at Marriott, on why Snapchat, the goals, metrics and early results.
Consumer trust in brand advertising continues to wane. Learn how to effectively work with influencers in this skeptical culture.
Pepsi pulled a new ad staring Kendall Jenner joining a street protest that caused Twitter to fire up with angry comments.
Today, the major front in the AI race is chatbots. Via chat apps like Line, Alexa, and Facebook Messenger, these digital assistants use natural language processing or decision trees to communicate with customers.
Former marketers Kelly and Brian Swette credit their backgrounds for this second edition of their lives with the goal to do something that had lasting value.
Unilever has hired 30 AXE Hair Creators that created and pumped out content with a message to guys that styling is a simple skill once they settle on a look.
Agile marketing helped Celadon streamline its marketing operations, speeding approval processes and reducing work time by 25%. Here's how.
Dunkin’ Donuts and Waze have expanded their marketing partnership with Dunkin' to become the first brand to embrace Waze’s new “Order Ahead” feature.