Channel | MarTech

When done properly, attribution programs can live up to the hype and deliver outstanding business value and insights. But for every success, there are also failures.

Tips to determine the best platform for a specific influencer’s social video content

Content marketing is a key discipline in today’s digital marketing. To master all of these challenges, marketing needs to reorganize itself. It needs technology, organization, oversight and control systems.

Search engine optimization (SEO) is accomplished through a variety of factors but perhaps one of the most important is backlinks. 

Ally Bank CMO Andrea Riley on the disruptive marketing strategy she put in place two years ago and why the drone activation worked.

JetBlue for Good Month features a contest for a chance at a free trip to a volunteer destination.

From deep learning in the form of neural networks and image identification to machine learning and optimization algorithms, there is a lot AI offers marketers.

Integrating numerous legacy platforms helped UL boost marketing performance and raise the profile of the department as a revenue generator.

It doesn’t matter if someone is buying one iPhone for themselves or spending hundreds of thousands of dollars on a martech stack: People buy from other people.

All treats, no tricks: Here's Chief Marketer's 10 most popular B2B and martech articles for October.