The Hottest Reads from October!
Grab your pumpkin cider—with or without a splash of rum—and get to it! You don't want to miss the hottest B2C reads from October!
Grab your pumpkin cider—with or without a splash of rum—and get to it! You don't want to miss the hottest B2C reads from October!
AI Helps JP Morgan Chase Boost Customer Engagement
Creating a marketing technology roadmap helped Staples get a better picture of their customers and what was needed to improve their journey going forward.
A strong mobile campaign targeting trigger moments was enhanced with explainer videos that really did the trick.
Facebook used the devastation of Puerto Rico by hurricane Maria on Sept. 18 to advertise the company’s new virtual reality platform.
The process of buying martech can be complicated. The promises of many vendors sound too good to be true, but the pull of additional revenue is so strong companies often jump in without doing their homework.
What does machine learning (ML) really mean for marketers? Here’s three key facts you need to know.
At a time when retailers are closing stores and laying off employees, brands like Kate Spade New York look to tech to create one-of-a-kind experiences.
Toys r Us recently filed bankruptcy amid crushing competition and is fighting to keep customers coming to its stores with a pitch for "free play."
Adrian Parker, VP marketing, Patrón Spirits, on how digital and technology have changed the consumer—and marketer—experience.