Channel | MarTech

Martech is now a significant part of every marketing organization’s budget. Getting the highest ROI from your spend is crucial.

Here are 10 trends excerpted from the new book, “Disruptive Marketing: What Growth Hackers, Data Punks and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal” by Geoffrey Colon.

Consumers and marketers should be concerned about the authenticity of influencer marketing. Here's three trends to consider.

For those of us that didn’t get to CES 2018, here's a roundup of some of the hottest innovations—and striking factoids—from the event.

Moët & Chandon's head of U.S. consumer engagement, Christine Ngo, on implementing new forms of digital holiday marketing for the centuries old brand.

Smaller budgets and an increased focus on the back office are among the top martech trends for 2018.

From AI to hyper-personalization to voice-optimized content, 2018 will be the year that marketing strategies and tactics elevate to new levels.

Google, Amazon and Facebook have changed buyer expectations across the globe—not just in the B2C world, but in the B2B world as well.

As marketing teams strive to set a new bar for content and feature richness, what can they do to protect ecommerce site performance in the process?

Miss any of Chief Marketer’s top B2B and martech stories of 2017? Here’s your chance to catch up.