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Six Rules for Innovative Storytelling
Consumers are bombarded with content all day long. But what sets successful innovative storytelling in marketing apart is the thoughtful and meaningful content that actually makes up the storyline.
Consumers are bombarded with content all day long. But what sets successful innovative storytelling in marketing apart is the thoughtful and meaningful content that actually makes up the storyline.
From Hyundai, to Aperol, to Nestlé, we share what some of the biggest brands have been up to. Need some tips or advice on converting customers or rewriting your org structure? We've got that too!
Smart speakers are now owned by 43 million people in the U.S.: That’s a huge audience that needs to be understood by marketers.
Sit by the AC and catch up with our top 10 most popular B2B and martech stories for July 2018.
Portland can practically sell itself with its majestic mountains and rocky coastline, but marketers had a different plan—The Portlanders.
Cat climbers, commencement addresses, soap opera appearances and gigantic pool floats? What is KFC up to?
Grocers continue to roll mobile apps to earn loyalty while providing shoppers with myriad ways to streamline the shopping experience.
Voice technology is changing all aspects of marketing. How could smart email improve a brand’s image and boost customer engagement?
Grab a coffee, sit back, and dive into some of the the most creative promotional marketing and brand activation campaigns to hit the marketplace.
A more disciplined approach to consumer insights research is helping Keurig better target its advertising approach.