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Adidas Debuts Sneaker as Snapchat’s First Shoppable Integration
The Falcon W was unveiled during an episode of the show, Fashion 5 Ways, Saturday on Snapchat’s Discover page.
The Falcon W was unveiled during an episode of the show, Fashion 5 Ways, Saturday on Snapchat’s Discover page.
It’s almost Labor Day—are you caught up on your summer reading? Here’s our top 10 most popular B2B and martech stories for August.
For hardware start-ups, deciding whether to target B2B or B2C audiences can be a huge challenge. Trying to target both can be difficult and costly.
How do brands get to know us better if the risks associated with them capturing and processing our personal data are becoming prohibitively high?
Here are the five steps to creating a successful Google Analytics implementation.
Starbucks is hoping to draw in new loyalty members—and provide entertainment and fun for its loyalists—with a summer-long virtual board game.
Burrow, the furniture marketplace, has come up with an ingenious activation to interact with consumers walking along popular New York City streets.
The new campaign, We Met on Cars.com, is powered by machine learning with the goal to make car shopping more personal and fun.
People like to eat on the move, and the pros who prepare that food are no less active. For Hobart Corp., that means mobile & social are essential for connecting with B2B customers.
Knorr is using social media to encourage trial of its One Skillet Meals and its new delivery service.