Channel | MarTech

Live from MWC, here are four mobile marketing trends CMOs should watch to prepare for the next decade of business.

Hilfiger is engaging Upfold's 16 million users to join the fun by overlaying imagery and copy to its Instagram Stories.

Smart technologies are the most recent addition to the marketing ecosystem and are proving to be the most effective platforms in increasing consumer engagement.

Scalability is the most important criteria for retailers when considering martech investments, according to a new report from Forrester.

A more cohesive marketing automation approach is helping B2B software firm Unanet improve lead management and scoring.

ComScore projects that 50 percent of all queries will be voice searches by 2020. Here are three search trends to watch to get noticed in 2019.

Traditional business intelligence (BI) approaches don't fit the bill when it comes to real-time data analysis requirements in digital marketing.

LeadsCon's Connect to Convert returns to Boston September 25-27 and we want you to join us.

Shackleton Whisky and Shazam turn gift boxes into augmented reality experiences to bring the brand's story to life.

Market research is crucial for consumer insight, and the landscape is constantly evolving. Here’s 3 things to consider to differentiate your brand in 2019.