Los Angeles Man Wins Unilever Video Contest
The results are in, and a Los Angeles man has been voted the winner in Unilever’s Klondike national video contest.
Joel Levinson took home the grand prize, $100,000, for his “across-the-world” video in the “What Would You Do For a Klondike Bar?” contest.
In his entry, Levinson shows the different places he’ll go to enjoy a Klondike bar, including Hollywood, CA, The Eiffel Tower, his bed, and even the Arctic with the polar bears. In addition to the cash, Levinson will get a meet and greet with Andy Samberg, Akiva Schaffer and Jorma Taccone of “Saturday Night Live” in New York City.
The video is available at www.KlondikeContest.com.
Levinson’s video was selected based on fan ratings, as well as feedback from a panel of judges, Unilever said. In all, Levinson received 6726 ratings on his entry and 13,369 video views, Unilever said.
The video will not be used for advertising. Instead, the contest was designed to breathe new life into the brand’s iconic question, a spokesperson said.
Unilever received more than 500 videos entries. In all, 123,754 votes were cast for the best video before the field was narrowed to four finalists. The site received more than 319,000 visitors during the three-month-long contest, the company said.
The company is conducting social media outreach through Facebook, Twitter and YouTube, as well as with bloggers and popular video sharing sites to promote the winning video.
Story Worldwide worked on the campaign with help from other agencies, including GolinHarris, DDB Worldwide, Mindshare World and Mindshare Interaction. Don Jagoda handled the contest administration.
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