Loose Cannon: Captive Audience, Captive Marketers

Posted on by Chief Marketer Staff

Earlier this year, guerrilla marketing agency Interference Inc. placed small digital displays of cartoon characters throughout several jumpy, post-9/11 American cities. In Boston, local officials were so alarmed that they closed down the city and called out the bomb squad.

After an explanation from Turner Broadcasting (it was a promotion for “Aqua Teen Hunger Force,” a Cartoon Network show) and a $2 million payment to the city of Boston, most questions behind the disruption have been answered. Right?

Wrong. Because Boston prosecutors are still threatening to jail every Interference Inc. they can get their hands on

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