New Lists

AccURL.com

Using this master file, marketers can reach more than 1.2 million who signed up at the Web site. AccURL lists new domain name registrants (both consumer- and business-related) and newly activated Web sites. There are about 65,000 additions a month.
Cost: $100/M
Selections: E-mail addresses, new domain name registrants, Webmasters, newly activated Web sites, fax number, telephone number, gender, state/SCF/ZIP
Contact: VentureDirect Worldwide, 212-655-5175

Paradigm Direct

A list identifying 749,039 people who bought products from this high-tech communications company. Customers spent an average of $300 on cell phones and satellite TVs as well as Paradigm’s financial services.
Cost: $100/M
Selections: Monthly hotline, quarterly hotline, telephone numbers, monthly responders’ hotline, product category, credit card, date of birth, gender, state/SCF/ZIP/ZIP+4
Contact: List Services Corp., 203-743-2600

Runner’s World

This file names 53,486 Canadians who participated in events sponsored by Rodale Inc.’s Runner’s World magazine. The runners listed competed in various races from 5Ks to marathons. Their median age is 38, and they earn an average of $80,000 a year.
Cost: $105/M
Selections: Last one-, three-, six- and 12-month event participants, province, age, gender, income, interest
Contact: Millard Group Inc., 603-924-9262

Intertec’s Meeting Planner

There are 79,315 planners and coordinators of off-site seminars and meetings on this master file from Intertec Publishing. They subscribe to the company’s magazines, including Corporate Meetings & Incentives, Medical Meetings and Insurance Conference Planner.
Cost: $125/M
Selections: Gender, job function, state/SCF/ZIP
Contact: Statlistics Inc., 203-778-8700

BusinessFinance.com

This list features 44,776 e-mail subscribers to the online finance company for small and midsize firms. BusinessFinance.com provides information about commercial and real estate finance, government loans, equipment leasing and venture capital. Postal addresses can be selected.
Cost: $250/M
Selections: Size of firm, annual sales volume, years in business, postal addresses, gender, state/SCF/ZIP
Contact: Rubin Response Management Services Inc., 847-619-9800

Edgar Morris Buyers

Edgar Morris sells skin care items for men and women of color. The 295,057 individuals listed here purchased various cosmetic products online, by direct mail and via infomercials.
Cost: $150/M
Selections: Telephone number, last-six-month buyers, state/SCF/ZIP
Contact: Acton Direct, 402-470-5716

Broadband Week

Broadband Week magazine caters to executives, managers and technologists involved in creating broadband networks, applications and content. There are 55,969 subscribers on the file, which can be used to promote seminars, computer hardware and software, and cable communications services.
Cost: $135/M
Selections: Type of firm, job function, sales volume, recency, Canadian names, telephone numbers, state/SCF/ZIP
Contact: Cahners Business Lists, 800-323-4958

Account Activity

Hershey’s Gift Catalog

This file identifying 89,928 last-12-month buyers from the catalog is under new management at D-J Associates Inc. Hershey’s offers a variety of chocolate gift items for business and personal use. The typical individual listed is between age 35 and 55 and earns $70,000 a year.
Cost: $90/M
Selections: Last six- and 24-month buyers, type of gift, $50-plus and $75-plus buyers, state/SCF/ZIP
Contact: D-J Associates Inc., 203-431-8777

Fairfield Mint MOBs

Mokrynski & Associates Inc. is now managing this list naming 77,298 who made a purchase from Fairfield Mint’s Vintage Replica Collection catalog during the last 12 months. The company features die-cast automobile reproductions and accessories for a mostly male audience of collectors, car enthusiasts and gift buyers. The average order is $65.
Cost: $95/M
Selections: Last three-, six- and 24-month mail order buyers, $50-plus and $100-plus buyers, dollar amount of purchase, fundraising contributors, credit card, age, gender, state/SCF/ZIP
Contact: Mokrynski & Associates Inc., 201-487-8181

CMJ New Music Monthly

Mal Dunn Associates Inc. has been selected to manage the 62,536-name file of subscribers to this publication covering up-and-coming musicians and bands. Readers have purchased items from CMJ’s Web site.
Cost: $85/M
Selections: Gender, last-three-month hotline, expires, paid subscribers, state/SCF/ZIP
Contact: Mal Dunn Associates Inc., 914-277-5558

NEW LISTS

American Eagle Outfitters

A file naming more than 2.4 million who made a purchase from this specialty retail store during the last 12 months. American Eagle Outfitters sells casual apparel and fashion accessories for men and women. The typical customer is about 20 years old.

Cost: $80/M

Selections: Last three- and six-month retail buyers, $50-plus, $75-plus, $100-plus and $150-plus buyers, gender, state/SCF/ZIP

Contact: Mokrynski & Associates Inc., 201-487-8181

Graphics IQ

This is a list of 408,870 who subscribe to the graphic design newsletter and/or visit the company’s Web site. Graphics IQ features information on emerging technologies, products and industry trends for print and Web designers.

Cost: $150/M

Selections: State/SCF/ZIP

Contact: The Lake Group, 914-925-2400

‘Tweens/Teens

Marketers can reach more than 1.8 million families with children between age 11 and 17 using this file from Alliance Data Systems, a retail credit card service provider. These parents used credit cards to shop at stores including The Limited and Lane Bryant in the last six months.

Cost: $100/M

Selections: Monthly hotline, quarterly hotline, $25-plus, $50-plus, $75-plus and $100-plus buyers, multibuyer, age range, income, type of residence, telephone number, gender, state/SCF/ZIP/ZIP+4

Contact: List Services Corp., 203-743-2600

Primedia Youth Titles

This master file identifies 111,554 subscribers to three of the Primedia-owned Youth Entertainment Group’s largest titles: Tiger Beat, Teen Beat and Bop. Readers are primarily pre-teens between age 8 and 12; they typically spend 89% of their income (a total of more than $55 billion) on clothing, music, sports equipment and entertainment products.

Cost: $95/M

Selections: Gender, product buyers, state/SCF/ZIP

Contact: American List Counsel Inc., 609-580-2768

Bargainseeker.com

The 265,820 consumers named on this opt-in e-mail list registered at this Web site within the last 12 months to qualify for discounts on various products and services. Bargainseeker.com is a subsidiary of advertising network Narrowcast Media Inc. The file is updated monthly.

Cost: $175/M

Selections: Last one- and 12-month postal addresses, last-one-month opt-in e-mail addresses, gender, state/SCF/ZIP

Contact: Adrea Rubin Management Inc., 212-983-0100

Guideposts

Guideposts is a publisher of spiritual and inspirational books and magazines. There are more than 1.5 million subscribers and last-12-month book buyers on the company’s enhanced database. Titles include Guideposts Magazine, Angels on Earth Magazine and Guideposts for Kids.

Cost: $85/M

Selections: Interest, gender, state/SCF/ZIP

Contact: RMI Direct Marketing Inc., 203-798-0448

Get Rich Quick MOBs

Using this list, marketers can target more than 4.9 million consumers who responded to such money-making offers as sweepstakes and casino promotions. Names are 100% direct response sourced.

Cost: $65/M

Selections: Telephone number, state/SCF/ZIP

Contact: KnowledgeBase Marketing Inc., 866-275-4526

eMoms

Some 120,000 households with expecting or new parents are on this file of postal addresses. Those listed registered at various Web sites to receive coupons, educational and special offers and promotions for new moms and dads.

Cost: $85/M

Selections: Age of child, e-mail addresses, monthly hotline, state/SCF/ZIP

Contact: Partners Marketing Inc., 847-695-5426

Manufacturing Execs

A master file containing some 1.1 million top and middle managers at manufacturing firms nationwide. These individuals can be selected by job title and by the dollar amount of merchandise their company sells annually, up to $1 billion.

Cost: $55/M

Selections: Telephone number, executive title, type/size of firm, sales volume, import/export companies, location, state/SCF/ZIP

Contact: Market Street Lists Inc., 888-675-5478

Jerry Baker Gardening

This master file of 643,152 0- to 12-month hotline buyers is now being handled by Uni-Mail List Management. Those on the list bought books, subscribe to a newsletter (

New Lists

GNC Gold Card Members

This database names more than 12 million who bought a gold card at General Nutrition Corp. stores. Members are entitled to product discounts and special offers from the health food retail chain.
Cost: $95/M
Selections: Gender, last-12-month members, product (including vitamins, herbs and personal care items), age, state/SCF/ZIP
Contact: Mokrynski & Associates Inc., 201-487-8181

Onstage Magazine

A list of 20,939 subscribers to this publication about live-performing bands and musicians. The magazine’s readers reportedly seek new information on music products, services and general entertainment.
Cost: $120/M
Selections: State/SCF/ZIP
Contact: Intertec List Rental, 913-967-1942

Exact-Date-of Birth Consumers

Marketers can reach more than 82 million names selectable by birth date. Nearly 7 million people can be targeted each month with age-sensitive offers.
Cost: $70/M
Selections: Hotline, age, gender, income, type of residence, year of birth, month and year of birth
Contact: JF Direct Marketing Inc., 914-762-8633

Tech Target.com

The list offers 106,553 registered members of various Web sites listed on TechTarget.com. This industry-specific network features enterprise sites for IT professionals. Users sign up to receive services such as news and technical tips.
Cost: $150/M
Selections: IT interest (including databases, systems management, Visual Basic programming, Web hosting and application service providers), state/SCF/ZIP
Contact: Statlistics Inc., 203-778-8700

Female Investors

This database of more than 1 million names is new to market. These women are said to be financially savvy and have a median household income of $43,000.
Cost: $70/M
Selections: Age, occupation, income, homeowner, length of residence, presence of children, news and financial subscribers, travelers, Prizm, last six- and 12-month mail order buyers, last-90-day mail order buyers hotline, bank cardholders, state/SCF/ZIP/ZIP+4
Contact: Focus USA, 201-489-2525

Ideals

Guideposts-published Ideals magazine features articles, poetry and reader contributions about American tradition, home and family. There are 113,164 subscribers on this list; their median age is 51 and average household income is about $45,000.
Cost: $90/M
Selections: Gender, state/SCF/ZIP
Contact: RMI Direct Marketing Inc., 203-798-0448

Rodale Computer Owners

A database of more than 2 million computer enthusiasts who bought books and subscribed to various Rodale publications. They have purchased a Rodale product online or reported their use of home computers via a Rodale survey. The file is updated monthly.
Cost: $110/M
Selections: Age, gender, income, interest, presence of children, last one-month, three-month, six-month and 12-month buyers, last-one-month hotline, multibuyers, state/SCF/ZIP
Contact: Millard Group Inc., 603-924-9262

Construction Book Express

A file of 150,047 who bought books, videos and software from this construction, design and building catalog. The list names such professionals as architects, engineers, electricians and developers.
Cost: $100/M
Selections: Home/business address, gender, last three-, six- and 12-month buyers and inquirers, $50-plus, $150-plus, $350-plus and $500-plus buyers, state/SCF/ZIP
Contact: The Information Refinery Inc., 201-529-2600

Wicks Business Execs

This list identifies 217,000 subscribers to Wicks Publishing, a business information services company. These people are said to be decision-makers in business, manufacturing, government, education and services organizations. They have responded to offers for newsletters, videos and special reports.
Cost: $125/M
Selections: Last 0- to 12-month expires, product buyers, Canadian, business address, gender, state/SCF/ZIP/ZIP+4
Contact: Direct Media Inc., 203-532-2445

Film & Video

A file naming 33,810 creative professionals who subscribe to the magazine. Those listed include independent producers, directors and advertising executives.
Cost: $150/M
Selections: Telephone number, primary business, job title, annual services/equipment expenditure, services provided, plan to purchase services/equipment, video connectivity links planned for installation, state/SCF/ZIP
Contact: Rubin Response Management Services Inc., 847-619-9800

Account Activity

Warranty It! Registrants

Adrea Rubin Management Inc. now handles this database of nearly 8 million consumers who registered a newly bought product with its manufacturer. Those listed filled out a warranty card within weeks of their purchase. The file is compiled weekly.
Cost: $65/M
Selections: Gender, age, income, SIC code, multibuyers, last-one-week hotline, last one- and three-month hotline, state/SCF/ZIP
Contact: Adrea Rubin Management Inc., 212-983-0100

Bigfoot for Life

An opt-in e-mail list, now offered by ALC eManagement, featuring more than 1.5 million people who registered at the Web site to get a free lifetime e-mail address.
Cost: $200/M
Selections: Age, gender, size of company, computers, employment status, hobbies, size of household, income, job function, marital status, Internet access, state/SCF/ZIP
Contact: ALC eManagement, 609-580-2790

Gear

MSGi Direct has been selected to manage this file of more than 485,000 subscribers to the publication for young men.
Cost: $100/M
Selections: Last one-, three- and six-month hotline, gender, state/SCF/ZIP
Contact: MSGi Direct, 215-968-5020

Brainbench

DoubleClick is now managing this e-mail list of more than 2 million who registered at the Web site. Brainbench provides online certification tests and employment skill assessments to professionals.
Cost: $275/M
Selections: Industry, job function, size of firm, home office, intend to purchase, make company purchasing decisions, interests, Brainbench test categories (including accounting, Internet software and technical support), international e-mail addresses, state/SCF/ZIP
Contact: DoubleClick, 212-381-5473

Smithsonian Magazine

The database of more than 1.5 million subscribers to the publication about American culture is now managed by The Lake Group. Smithsonian Magazine covers the arts, history, technology and current events.
Cost: $100/M
Selections: Age of adult/child, income, marital status, ethnicity, lifestyle, homeowner, last one- and three-month hotline, gift subscription donors, change of address, gender, state/SCF/ZIP
Contact: The Lake Group, 914-925-2400

ToyFare Ride-along

The LH Management Division of Leon Henry Inc. has a new ride-along program. Inserts can be polybagged with this guide to action figure collectibles, which mails some 2.1 million copies a year.
Cost: $60/M
Contact: LH Management Division, Leon Henry Inc., 914-723-3176

Card Decks and Inserts

Plow & Hearth Catalog PIP

This insert program targets 875,000 catalog customers. Plow & Hearth offers home decorating and gardening products. The typical purchaser is a 54-year-old married female.
Cost: $60/M
Contact: AM/Direct, 603-924-9262

Lillian Vernon Favorites

This 248,768-name file is taken from the Lillian Vernon database. Those listed made purchases from the Favorites catalog, which features Lillian Vernon’s most popular items. Consumers earn an average of $62,000 per year; their median age is 47.
Cost: $95/M
Selections: Change of address, credit card, multibuyers, cash buyers, last one-, three- and six-month buyers, $10-plus, $20-plus, $30-plus, $40-plus, $50-plus, $75-plus and $100-plus buyers, age, income, presence of children, state/SCF/ZIP
Contact: Millard Group Inc., 603-924-9262

Entrepreneurs/Biz Owners

Consists of 73,000 entrepreneurs, small- and home-business owners who requested information and products to help them earn additional income. They spent at least $30 per order on items such as manuals, seminar registrations, audiotapes and videotapes.
Cost: $90/M
Selections: Hotline, state/SCF/ZIP
Contact: LH Management Division, Leon Henry Inc., 914-723-3176

DMB

Direct Merchants Bank N.A.’s 3.7-million-name credit cardholders master file is new to the market. Those listed are said to be direct mail-responsive consumers with moderate to high incomes.
Cost: $80/M
Selections: January 2001 and last-three-month hotline buyers, type of credit card, age range, gender, annual purchases, number of purchases, $25-plus, $50-plus, $75-plus and $100-plus buyers, state/SCF/ZIP
Contact: VentureDirect Worldwide, 212-655-5174

America’s Construction

This database features more than 1 million construction company executives who buy building products and services. The database is selectable by type of business.
Cost: $70/M
Selections: Size of firm, SIC code, years in business, gender, fax number, telephone number, contact name, annual sales volume, state/SCF/ZIP
Contact: The Information Refinery Inc., 201-529-2600

Radio Control Enthusiasts

A master file naming 101,310 subscribers to three magazines: Radio Control Car Action, Model Airplane News, and Radio Control Boat Modeler. These hobbyists are affluent and well educated, and spend at least $1,000 per year on radio control-related equipment.
Cost: $95/M
Selections: Quarterly hotline, state/SCF/ZIP
Contact: Names and Addresses Inc., 847-465-1500

Golfsmith

A list of some 200,000 who purchased golfing equipment from the superstore. These people have a high disposable income and buy sports merchandise, high-end home items and country club apparel.
Cost: $65/M
Selections: Retail buyers, multibuyers, gender, $25-plus and $85-plus buyers
Contact: American List Counsel Inc., 800-252-5478

Time-Life

The 8-million-name master file has been merged with Time-Life’s Heartland Music database. Those listed purchase music, videos and books from Time as well as television and broadcast products from the Heartland catalog. The file is updated monthly.
Cost: $80/M
Selections: Multibuyers, last-30-day hotline, last-30-day buyers, last-three- and six-month buyers, single purchase, $25-plus, $50-plus, $100-plus and $200-plus buyers, last-12-month resigns, change of address, gender, state/ SCF/ZIP
Contact: Millard Group Inc., 603-924-9262

Harriet Carter Internet Buyers

Mailers can reach 147,634 individuals who recently purchased merchandise on the catalog’s Web site. Those listed spent an average of $38 per order for housewares, pet products, gifts and holiday items.
Cost: $85/M
Selections: Last one-, three-, six- and 12-month buyers, gender, single/multibuyers, product, state/SCF/ZIP
Contact: List Services Corp., 203-743-2600

U.S. Importers/Exporters

This is a specific segment from the Trans Union business information services master file. The 91,856-name enhanced list includes a wide range of industries that rely on imported and exported materials.
Cost: $65/M
Selections: Job title/function, type of business, years in business, size of firm, sales volume, credit risk, business net worth, women-/minority-owned, state/SCF/ZIP
Contact: List Technology Systems Group Inc., 212-719-3850

Catalog Choice.com

The 90,000 individuals on this list requested catalogs from the Web site. Marketers can select consumers at their postal address. The average customer is age 25 to 44 with an annual household income of more than $35,000.
Cost: $65/M
Selections: Gender, interests, age, income, presence of children, occupation, state/SCF/ZIP
Contact: Edith Roman Associates Inc., 914-620-9000

Med Letter Book Buyers

The Med Letter-Health Letter Associates file features buyers of health-related books and encyclopedias, including family health books, medical desk reference texts and cookbooks. This 397,367-name list is a segment from the Datamatch Consumer DirectBase master file.
Cost: $85/M
Selections: Monthly hotline, quarterly hotline, gender, lifestyle, age, income, children by specific age/range, Hispanics, Catholics, state/SCF/ZIP, ZIP+4
Contact: List Services Corp., 203-743-2600

Edgar Online

A database naming some 300,000 who visit this Web site to get business and financial information for corporate or personal use. Edgar Online provides data from U.S. public companies’ corporate filings with the Securities and Exchange Commission. It also develops advanced search technology and management systems to help visitors access this information. Users are mostly senior managers with an average household income of $100,000 a year.
Cost: $185/M
Selections: Telephone number, home/business address, job title, industry, size of firm, hotline, state/SCF/ZIP
Contact: The Lake Group, 914-925-2400

Lens 1st

The file identifies 691,000 individuals who bought contact lenses from multiline retailer Lens 1st over the last 18 months.
Cost: $85/M
Selections: Last-30-day and last-three-month buyers, multibuyers, dollar amount of purchase, age, gender, telephone number
Contact: Millard Group Inc., 603-924-9262

Account Activity

Vermont Country Store

American List Counsel Inc. now manages this 610,526-name list of buyers from the catalog family. There are four titles: Voice of the Mountains, Goods & Wares, The Apothecary, and Household Catalogue. The company sells

NEW LISTS

SmileMakers

This list names 103,148 dentists, orthodontists, medical offices, schools and libraries. They use SmileMakers children’s giveaways, such as stickers, buttons and balloons, to reward or motivate kids.
Cost: $90/M
Selections: January-June 2000 and July-December 1999 buyers, interest, state/SCF/ZIP
Contact: MeritDirect LLC, 203-541-2323

PS Magazine

A fashion and lifestyle publication catering to British women, who make up 98% of its readership. Launched last spring, this subscriber, respondent and prospect list already contains 92,976 records. The typical reader is a 32-year-old female with high disposable earnings.
Cost: $250/M
Selections: Gender, home, business, country, region
Contact: List Services Corp., International List Management Division, 203-743-2600

Popular Ceramics

Names 12,000 subscribers to this magazine for those interested in the creative fired arts. The title is geared toward beginning and advanced hobbyists, teachers, studio owners and manufacturers.
Cost: $95/M
Selections: Expires and prospects, state/SCF/ZIP
Contact: Names and Addresses Inc., 847-465-1500

Health & Wealth Builders

The 7,339-name list identifies Australians who subscribe to and/or buy various health-related newsletters and books.
Cost: $250/M
Selections: Hotline, publication, state
Contact: J.R. Direct Response International, 604-940-0277

MOBs Extraordinaire

Marketers using this database can reach more than 3 million mail order buyers. The average purchaser is between ages 40 and 45 and earns more than $75,000 annually. Seven out of 10 of those listed are homeowners.
Cost: $65/M
Selections: Quarterly hotline, age, gender, credit card, income, telephone number, presence of children, marital status, homeowners, catalog buyers, merchandise category buyers, state/SCF/ZIP
Contact: Response Media Products Inc., 770-451-5478

Xdrive

This file contains the names of 159,000 registrants for a monthly hotline offered by Xdrive, a firm that provides Internet storage and file access. The average user is an 18- to-31-year-old male. All names are registered online and can be reached at their home addresses.
Cost: $135/M
Selections: Gender, number of employees, industry, revenue, job title/function, state/SCF/ZIP
Contact: Direct Media Inc., 203-532-1000

Concrete Construction

The 38,161-name list of active subscribers to this magazine includes contractors, engineers and others who design, specify, place, repair and use concrete. More than six in 10 either own or are president of their firm.
Cost: $110/M
Selections: Job title, primary business activity, state/SCF/ZIP
Contact: MSGi Direct, 215-968-5020

German Computer Owners

Schober’s German computer owners and Internet access list is taken from the firm’s German residential master file. The company surveys households to collect diverse lifestyle information. There are 527,451 names listed here.
Cost: $400/M
Selections: Gender, age, spending preferences, residence, garden, have e-mail address, Internet access and/or mobile phone
Contact: Kroll Direct Marketing Inc., 609-275-2900

Psychotherapy Book Club

Consists of 19,355 active members of Jason Aronson Inc.’s Psychotherapy Book Club, which targets professional therapists and counselors. Titles cover a variety of topics, including psychoanalysis and child psychology. More than half of these individuals spend at least $100 per order.
Cost: $90/M
Selections: Business, state/SCF/ZIP
Contact: VentureDirect Worldwide, 212-684-4800

College Recruiters

There are 7,377 names on the Campus Recruiters and College Career Counselors list. Individuals work in career services and human resources departments at universities and colleges, or in corporations that recruit at college campuses.
Cost: $65/M
Selections: Number of employees, telephone number, fax number, job function, title, gender, state/SCF/ZIP
Contact: Dunhill International List Co. Inc., 561-347-0200

ACCOUNT ACTIVITY

New Homeowners

More than 5 million people who purchased a new home are listed in this database.
Cost: $85/M
Selections: Last one-, three-, six and 12-month new homeowners, telephone number, age, gender, state/SCF/ZIP
Contact: Walter Karl, 914-620-0700

Federal Executives

The Accepted Federal Government Executives master file identifies 28,000 high-level government officials, from the president of the United States and chiefs of staff to military personnel.
Cost: $60/M
Selections: Gender, department, telephone number, fax number, state/SCF/ZIP
Contact: Market Street Lists Inc., 603-772-6666

Psychic Power

Names 167,125 individuals who responded to a Psychic Power Center infomercial and agreed to receive 30 minutes of free advice and a trial membership.
Cost: $80/M
Selections: Hotline, telephone number, gender, state/SCF/ZIP
Contact: Carney Direct Marketing, 949-581-5100

DeSantis Collection

Edith Roman Associates Inc. is now managing the list of 40,139 mail order buyers from this men’s apparel catalog. The typical purchaser is between ages 45 and 60. Average household income is $100,000.
Cost: $115/M
Selections: Last three-, six- and 12-month buyers, last-12-month inquirers, last 13- to 24-month buyers, gender, dollar amount of purchase, state/SCF/ZIP
Contact: Edith Roman Associates Inc., 914-620-9000

CARD DECKS AND INSERTS

Catholic BMG Music Buyers

American List Counsel Inc.’s BMG continuity club file has a new select: Catholic BMG Music Service members. The database lists more than 4 million individuals.
Cost: $106/M
Selections: Homeowners, hunting/shooting, cooking, presence of children, affluent members (household income above $75,000), ethnic, PC owners, mature members (age 50+), horticulture/craft and hobby enthusiasts, quilting, needlework, sewing, woodworking, do-it-yourself, golf, outdoors, fishing, health and fitness, tennis, pet owners, financial investors, gender, under-$24, $25+, $50+, $75+ buyers, source, monthly hotline, last-six-month hotline, quarterly hotline, shipment level, age/gender of child, income, age, state/SCF/ZIP
Contact: American List Counsel Inc., 800-252-5478

Victorian Trading PIP

This is a new program from the LH Management Division of Leon Henry Inc. Inserts are included in outgoing product shipments from the Victorian Trading Co. gift, clothing and accessories catalog.
Cost: $60/M
Contact: LH Management Division, Leon Henry Inc., 914-723-3176

NEW LISTS

Small Businesses

This extended database from Microsoft Certified Professional Magazine’s mailing list names 17,192 small businesses. The publication’s primary audience is Windows NT users.

Cost: $295/M
Selections: Gender,
state/SCF/ZIP
Contact: Statlistics Inc., 203-778-8700

Young Adult MOBs

Mailers can reach more than 6 million individuals between ages 18 and 35 using this Young Adult mail order buyers file.

Cost: $55/M
Selections: Gender, exact age, age range, income, length of residence, homeowners, telephone, credit card, last one- and three-month mail order buyers, last six- to 12-month buyers, mail order buyers by category, credit card type, catalog buyers, magazines, donors, state/SCF/ZIP
Contact: Adrea Rubin Management Inc., 212-983-0100

Union Pen Co.

This list identifies more than 40,000 mail order purchasers of imprinted ballpoint pens, gifts and advertising specialties.

Cost: $105/M
Selections: Buyers by quarter, gender, business address, state/SCF/ZIP
Contact: MeritDirect, 203-541-2323

Bergano Book Co.

Bergano is a direct marketer of technical and professional books, training materials and software, reaching customers in more than 75 countries. This international companies file includes some 19,520 active customers and 45,341 prospects. The average buyer is a major industrial company, technical library or individual with an order typically running $275.

Cost: $225/M
Selections: Active customers, prospects, region
Contact: The Lake Group, 914-925-2400

Real Estate Agents

There are 1.1 million agents and brokers on this database of licensed real estate professionals to be targeted for sales training seminars and computer equipment offers.

Cost: $60/M
Selections: Broker agents, sales agents, title address, gender, state/SCF/ZIP
Contact: American List Counsel Inc., 800-252-5478

Online Sales Executives

This list from Fidelity Investments includes 88,665 sales and marketing managers who subscribe to business-related Internet information services.

Cost: $115/M
Selections: Telephone and fax numbers
Contact: List Technology Systems, 212-719-3850

Thane

Thane Marketing’s infomercial master file features 268,585 last-12-month purchasers of exercise and beauty products sold by these 30-minute programs appearing on cable and broadcast television. The average unit of sale is $95.

Cost: $70/M
Selections: Telephone numbers, monthly hotline, credit card, gender, state/SCF/ZIP
Contact: Uni-Mail List Management, 212-679-7000

CARD DECKS & INSERTS

Sierra Trading Post

Chilcutt Direct Marketing is offering a new select on its 581,900-name last-24-month buyer database: those who purchase footwear products. Sierra Trading Post caters to college-educated individuals who are environmentally conscious and enjoy outdoors and fitness sports and recreation. The average order is $75.

Cost: $85/M
Selections: Footwear product buyers, dollar amount of purchase, gender, product, multibuyers, state/SCF/ZIP
Contact: Chilcutt Direct Marketing, 405-478-7245

ACCOUNT ACTIVITY

CRM Conference Attendees

This list offers the names of 1,449 customer care professionals, business unit managers and owners, campaign and sales managers, chief executives and others who attended the CRM Demo & Conference.

Cost: $350 (flat rate)
Selections: State/SCF/ZIP
Contact: Rubin Response Management Services Inc., 847-619-9800

Mark, Fore & Strike

Mokrynski & Associates Inc. is featuring new selects on this 303,827-name buyer list: age, household income and presence of children. The typical buyer from this clothing catalog is a 55-year-old woman with a household income of more than $70,000; the average order is $130.

Cost: $105/M
Selections: Age, household income, presence of children, dollar amount of sale, last or average purchase amount, petite sizes, large sizes, state/SCF/ZIP
Contact: Mokrynski & Associates Inc., 201-488-5656

Lawyers by Specialty

This newly updated file now includes the names of 600,923 attorneys. The list is compiled from directories.

Cost: $60/M
Selections: Senior partner, specialty of law practiced, age range, size of firm, gender, telephone numbers, state/SCF/ZIP
Contact: Compiled Solutions, 800-585-5720

Jessica London

Millard Group Inc. is managing the list of individuals who bought from this large-size women’s apparel division of the Chadwick’s of Boston catalog. Customers spend an average of $85 per order.

Cost: $100/M
Selections: Last-30-day buyers, last three- and six-month buyers, credit card, multibuyers, last item(s) purchased, dollar amount of sale, state/SCF/ZIP
Contact: Millard Group Inc., 603-924-9262

E-MAIL LISTS

Math Teachers

The 50,000 recipients of the Prentice Hall math teachers card deck bought Prentice Hall’s teaching resource guides, educational materials and professional reference books. The packs are mailed to current teachers of mathematics, pre-algebra, algebra, geometry and remedial math in grades K-12.

Cost: $36/M
Contact: Prentice Hall Direct, 800-937-9970

Teacher’s Video Blow-in

VentureDirect offers this blow-in program for Global Video. The annual circulation of the educational catalog for teachers is 25 million.

Cost: $35/M
Contact: VentureDirect Worldwide, 212-655-5153

Rock Products

Reach nearly 5,000 subscribers to this magazine for businesses and individuals who use construction materials such as sand, gravel, crushed stone, lime, cement and asphalt.

Cost: $260/M
Selections: Industry, title, state/SCF/ZIP
Contact: Intertec List Rental, 913-967-1942

Professionals

The double-opt-in e-mail professionals list contains more than 1 million people who chose to receive e-mail solicitations by registering on sweepstakes Web sites.

Cost: $205/M
Selections: Age, education, online investors, air travelers (frequency), gender, residence, PC/Mac, income, occupation, boat owners, online shoppers (frequency, dollar amount of purchase), marital status, children, cell phone
Contact: Contact Marketing LLC, 201-833-9900

NEW LISTS

Everything Nautical
Reach 15,000 who bought from or inquired about items in this catalog of nautical-themed gifts and accessories. The catalog offers personalized apparel, candles, lamps and kitchen items.
Cost: $85/M
Selections: State/SCF/ZIP
Contact: Catalog Corp., 847-587-1160

Gender Database
This is a database of more than 153 million names selectable by gender to be targeted for catalog, apparel, book and gift offers. Many demographic and psychographic categories are available as well. It is updated monthly.
Cost: $70/M
Selections: Gender, credit card, homeowner, home value, mail order buyers, ethnicity, income, telephone numbers, state/SCF/ZIP
Contact: Walter Karl, 914-620-0700

Wealthy Sportsmen
The America’s Wealthy Sportsmen file features the names of more than 3 million affluent sportsmen and women who participate in a variety of hobbies and outdoor activities, including skeet shooting, antique auto collecting, skiing, golfing and boating.
Cost: $75/M
Selections: Age, gender, income, telephone numbers, state/SCF/ZIP
Contact: Dunhill International List Co. Inc., 561-347-0200

Gun World
The list identifies 21,578 subscribers to this monthly publication for firearms enthusiasts. Gun World is dedicated to firearms and ammunition for personal defense and recreation.
Cost: $95/M
Selections: State/SCF/ZIP
Contact: Statlistics Inc., 203-778-8700

Retail Credit Card Users
The American Index hotline file of retail credit card users is demographically and psychographically targeted. The list features more than a million individuals who used credit cards at various retail operations across the country in the last 30 days.
Cost: $65/M
Selections: Gender, telephone numbers, demographics, credit card information, state/SCF/ZIP
Contact: Compiled Solutions, 800-585-5720

Marine Book Buyers
The McGraw-Hill international marine book buyers list includes 7,400 mail order catalog customers interested in boating and the marine industry. They have bought books over the last 24 months on such topics as boat design and maintenance, navigation, maritime history, electronics, cooking, seamanship and marine reference.
Cost: $115/M
Selections: Subject, state/SCF/ZIP
Contact: VentureDirect Worldwide, 212-684-4800

Hunter’s Horn
Features 7,877 active subscribers who participate in fox or coyote hunting with hounds. Readers are more interested in the hunt than the kill, and want to provide their dogs with top-of-the-line products.
Cost: $90/M
Selections: State/SCF/ZIP
Contact: Chilcutt Direct Marketing, 405-478-7245

ACCOUNT ACTIVITY

Nordstrom Lifestyles
The more than 1 million names on the quality women’s apparel list purchased clothes, shoes and accessories from the Nordstrom catalog. The typical customer is a female between ages 35 and 55. The entire file is direct mail sourced.
Cost: $110/M
Selections: Last one-, three- and six-month mail order buyers, women only, sale buyers, average purchase, products, state/SCF/ZIP
Contact: Mokrynski & Associates Inc., 201-487-8181

Psychic Detective
Carney Direct Marketing’s database includes 126,346 who responded to a Psychic Detective infomercial. They called a 900 number to learn about their future at $3.97 per minute after 10 free minutes.
Cost: $80/M
Selections: Hotline, telephone numbers, gender, state/SCF/ZIP
Contact: Carney Direct Marketing, 949-581-5100

Taunton Press
Millard Group Inc. is offering two new computer selections on the Taunton Press enhanced master file: PC owners and online subscribers. The 462,240-name list is made up of people interested in arts and crafts.
Cost: $90/M
Selections: PC owners, online subscribers, credit cards, multi-buyers, new to file, renewals, age, gender, homeowners, income, interests, lifestyle, state/SCF/ZIP
Contact: Millard Group Inc., 603-924-9262

Golf Society
The Golf Society of the United States’ file is new to List Services Corp. management and consists of 148,836 recreational golfers. The typical active member is 51 years old, has an average household income of $95,000 and plays golf 78 times a year.
Cost: $95/M
Selections: Last one- and three-month hotlines, Internet buyers at home address, last-six-month expires, opt-in e-mail addresses, gender, state/SCF/ZIP
Contact: List Services Corp., 203-743-2600

CARD DECKS AND INSERTS

Covenant House
This charitable organization has moved its file of Hispanic donors to American List Counsel Inc. The list includes 93,310 people who give an average of $26 to help support homeless teenagers throughout North America and Central America. Sixty percent of those listed are female.
Cost: $95/M
Selections: Puerto Rican donors, gender, age, income, last six-, 12- and 24-month donors, $10-plus, $25-plus and $50-plus donors, dollar amount of purchase, state/SCF/ZIP
Contact: American List Counsel Inc., 800-252-5478

E-MAIL LISTS

Home Gardening Club
Names and Addresses Inc.’s National Home Gardening Club file has a new select: Canadian names. The database contains 10,060 members of a national club dedicated to gardeners’ needs. Those listed are two-and-a-half times more likely to order products by mail or phone than the average U.S. adult.
Cost: $95/M
Selections: Canadian names, gender, paid, renewals, state/SCF/ZIP
Contact: Names and Addresses Inc., 847-465-1500

Heritage House PIP
This program is now back on the market. Offered by LH Management, the Heritage House Family Library program offers a circulation of 365,000. The Library is part of Southwestern/Great American Inc., which sells family oriented books door to door. Inserts are included in trial and renewal shipments.
Cost: $60/M
Contact: LH Management Division, Leon Henry Inc., 914-723-3176

iEntertainment Network
Managed by Mal Dunn Associates Inc., this opt-in file has 50,000 addresses of users of pay-for-play gaming for such Internet service providers as Earthlink, Juno and MindSpring. Players can receive updates, promotional e-mail and GameChatter, a user’s newsletter. The average age of those listed is 40, and more than half of them are women.
Cost: $250/M
Selections: None
Contact: Mal Dunn Associates Inc., 914-277-5558

Firstsource.com
This opt-in e-mail list is available from Worldata/WebConnect. The 89,344 listed here are computer professionals and/or those who have purchased such technology on the First Source Web site. They work for small to midsized businesses.
Cost: $250/M
Selections: Hardware (computers), hardware (networking), hardware (peripherals), consultants, software, telecom (electronics), telecom
Contact: Worldata, 800-331-8102

Opt-in Health & Fitness
The Double Opt-in E-mail Health & Fitness Subscribers file is new from Contact Marketing LLC. These people have chosen to receive third-party e-mail solicitations and have registered on such sweepstakes sites as Worldsweeps.com and Mortgagesweeps.com.
Cost: $205/M
Selections: Aerobics, bicycling, health clubs, martial arts, nutrition, rollerblading, running, swimming, smoking cessation, weight loss, yoga
Contact: Contact Marketing LLC, 201-833-9900

American School & University
Reach nearly 8,000 online subscribers to this publication for administrative, business and plant managers in public, private and parochial schools as well as junior colleges and universities.
Cost: $280/M
Selections: School type, title, state Contact: Intertec List Rental, 913-967-1875

NEW LISTS Handyman Club of America The file names 738,524 individuals who do repair work on their homes. Club members receive a magazine (American How-To), special product testing privileges and tips on repair techniques.

Cost: $90/M

Selections: Thirty-, 60- and 90-day members/subscribers, 90-day change of address, expires, gender, state/SCF/ZIP

Contact: Names and Addresses Inc., 847-465-1500

California Republican Voters Identifies 314,225 voters, more than 90% of them registered Republicans. Virtually everyone listed is over age 45 and has lived in a single-family home for many years.

Cost: $30/M

Selections: State/SCF

Contact: Omega List Co., 703-821-1890

Distance Learning This master file consists of 97,553 students who have sought alternative means of attaining a university-level master’s degree, specifically through Financial Times Management Inc.’s distance learning program. Many of those on the list have ordered or inquired about the reference book “Bear’s Guide for Earning Degrees Nontraditionally.”

Cost: $85/M

Selections: Bear’s Guide, Heriot-Watt University MBA, Leicester University MS, Canadian Heriot-Watt MBA, gender, state/SCF/ZIP

Contact: Name-Finders Lists Inc., 415-955-8595

Customcraft An 86,035-name list of people who purchased customizable birth announcements, posters, newborn apparel and stationery during the last 12 months.

Cost: $85/M

Selections: Monthly and quarterly hotlines, e-mail addresses, maternity due date, birth date, prenatal/postnatal, gift giver, credit card, gender, state/SCF/ZIP/ZIP+4

Contact: List Services Corp., 203-791-4148

Women in Construction This is a list of 44,019 female architects, builders, designers, developers, engineers, general contractors and others in the construction business.

Cost: $100/M

Selections: Hotline, type of business, annual sales volume, building activity (single-/multi-family dwellings, commercial), computer/software interest (businesses with computers, software seekers), special interest (top executives, construction product seekers), telephone numbers, state/SCF/ZIP

Contact: The Information Refinery Inc., 201-529-2600

Veterinary Product News Nearly 48,000 animal healthcare professionals are named. They subscribe to this publication about veterinary medicine.

Cost: $65/M

Selections: Exclusive small animal practice, telephone numbers, type of practice, state/SCF

Contact: MacFan Lists, 949-855-8822

NEW DATABASES Fortune 1000 HQs A database of 1,000 Fortune 1000 company headquarters and 37,090 executives from these firms. The file is updated monthly from magazines, newspapers, online services and trade directories. More than 6,600 female executives are listed.

Cost: $250 (flat fee for complete headquarters listing); $75/M (for executives’ names)

Selections: Title, function, sales volume, size of company, telephone numbers, e-mail addresses, industry, gender, state/SCF/ZIP

Contact: American List Counsel Inc., 908-874-4300

Buyer’s Choice-MasterCard Identifies nearly 1.8 million who answered a survey saying they were interested in receiving mail offers for more than 100 different products and services.

Cost: $70/M

Selections: Monthly and quarterly hotlines, gender, product/service category, age, marital status, income, last-six-month mail order buyers, type of credit card, state/SCF/ZIP

Contact: Mal Dunn Associates Inc. 914-277-5558

Engineers A database naming 604,932 engineers in more than 75 different categories (e.g., electrical, civil, manufacturing). These professionals work in business, industry, healthcare, education and government. Telephone numbers are available.

Cost: $65/M

Selections: Job function/type of address, category of engineer, number of employees, sales volume, fax numbers, state/SCF/ZIP/ZIP+4

Contact: Dunhill International List Co. Inc., 561-347-0200

LinuxWorld Conference/Expo IDG Communications List Services now manages this file of 10,000 computer professionals who attended LinuxWorld in March. The show featured Linux and Open Source products such as relational database management systems and servers.

Cost:$200/M

Selections: Job function, type of organization, purchasing authority, number of employees, product interest, state/SCF/ZIP

Contact: IDG Communications List Services, 508-370-0826

ACCOUNT ACTIVITY Ballard Designs MO Buyers Novus Marketing is the new manager of this list, which names 217,678 customers who made a purchase in the last 12 months from Ballard Designs’ gift and home furnishings catalog.

Cost: $105/M

Selections: Last-three-month hotline, last six- and 12-month buyers, gender, dollar amount spent, state/SCF/ZIP

Contact: Novus Marketing, 914-741-0500

Football News Venture Direct Worldwide has been chosen to oversee this file of 57,427 subscribers. The weekly publication covers college and pro football.

Cost: $90/M

Selections: State/SCF/ZIP

Contact: Venture Direct Worldwide, 212-684-4800

Lefty’s Preferred Communications now supervises the “Lefty’s Little Library of Fly Fishing” list, naming 5,351 buyers. The list manager calls this collection of books “the definitive library on this subject.”

Cost: $100/M

Selections: Previous book buyers, state/SCF/ZIP

Contact: Preferred Communications, 703-931-8000

CARD DECKS & INSERTS SDV Vitamins Mailers’ inserts can ride along with SDV Vitamins’ monthly Healthy Savings catalogs, which go out to 175,000 recent SDV customers.

Cost: $50/M

Contact: AllMedia, 972-818-4060

Arizona Mail Order Inserts are blown or bound into one of Arizona Mail Order’s catalogs for women (among them Old Pueblo Traders, Coward Shoe and Regalia). The program places up to 60 million inserts a year.

Cost: $40/M (bind-ins); $35/M (blow-ins)

Contact: LH Management Division, Leon Henry Inc., 914-723-3176

NEW LISTS Executives at Home This 159,446-name file identifies executives at their home offices who ordered from a Williams-Sonoma catalog over the last 12 months. The average unit of sale is $150.

Cost: $125/M

Selections: Last three- and six-month buyers, gender, state/SCF/ZIP

Contact: The SpeciaLists Ltd., 612-377-4476

Negro Leagues Museum A 9,043-name list of donors to the Negro Leagues Baseball Museum. These individuals gave more than $5. Many contributed $49 to receive a baseball book and an NLBM hat.

Cost: $85/M

Selections: State/SCF/ZIP

Contact: Omega List Co., 703-821-1890

Business Funding Directory This is a listing of 31,033 potential investors who have registered with America’s Business Funding

Directory, an online search engine. The directory uses detailed criteria to match businesses in need of capital with funding sources.

Cost: $125/M

Selections: State/SCF/ZIP

Contact: Worldata, 561-393-8200

Healthy Home Catalog A 139,777-name file that identifies buyers of products to help alleviate pain and stress, improve sleep and maintain physical fitness.

Cost: $105/M

Selections: Last three-, six- and 12-month buyers, gender, dollar amount of purchase, last or average purchase, state/SCF/ZIP

Contact: NRL Direct, 201-568-0707

Kids Discover Expires Includes the names of 314,852 former subscribers to Kids Discover, a publication for children age 6 and up. Readers’ subscriptions have expired over the last 24 months.

Cost: $75/M

Selections: Gender, year of birth

Contact: Millard Group Inc., 603-924-9262

Garden Design Nearly 343,000 active subscribers are listed. The magazine features how-to articles and offers a “behind the scenes” look at the gardening business.

Cost: $95/M

Selections: Monthly and three-month hotline, change of address, six-month expires, business address, gender, state/SCF/ZIP

Contact: Novus Marketing, List Management Division, 914-741-0050

NEW DATABASES Illinois Boaters A 26,052-name file identifying those who bought a permit to operate a boat on Illinois waters.

Cost: $70/M

Selections: Boat type, length, manufacturer, value, year and hull type, multi-boat owner, age, catalog buyers, children by age/gender, credit card holders, and many other demographic/lifestyle selects

Contact: Polk ADC Group, 203-358-9909

Network Associates This compilation names 587,115 who purchased or inquired about network security and management software.

Cost: $110/M

Selections: Last one-, three- and six-month buyers/inquirers, foreign and Canadian buyers/inquirers, job title, business or home address, industry type, operating system, number of nodes and servers, product category, state/SCF/ZIP

Contact: Name-Finders Lists Inc., 415-955-8595

ACCOUNT ACTIVITY Manufacturing Execs A database naming 850,254 corporate officers, middle managers, production supervisors, etc. at home address.

Cost: $60/M

Selections: Companies, job title/function, telephone and fax numbers, gender, sales volume, number of employees, state/SCF/ZIP

Contact: American List Counsel Inc., 908-874-4300

eMediaweekly IDG Communications List Services is the new manager of eMediaweekly’s 93,000-name subscriber list. Most readers are digital media managers.

Cost: $200/M

Selections: Job function, primary business activity, geographic, gender, home business, type of system or application software installed or planned, telephone numbers

Contact: IDG Communications List Services, 508-370-0825

UPDATED LISTS Easter Seals This 3.6-million-name master file of last-36-month donors is now overseen by RMI Direct Marketing. These individuals responded to direct mail appeals by contributing money to local Easter Seals affiliates.

Cost: $70/M

Selections: Last six-, 12- and 24-month donors, gender, sweeps donors, dollar amount contributed, multidonors, ethnic and religious affiliation, buyer’s and children’s age range, state/SCF/ZIP

Contact: RMI Direct Marketing Inc., 203-798-0448

Gooseberry Patch The 82,200-name last-12-month buyers file is now available four times a year. Products in the catalog-such as candles, pottery and handmade cookie cutters-have a country theme.

Cost: $90/M

Selections: Last-six-month buyers, last-24-month buyers, projected first quarter 1999 buyers, last-12-month catalog requesters, dollar amount spent, gender, state/SCF/ZIP

Contact: Uni-Mail List Management, 212-802-0555

CARD DECKS & INSERTS Smithsonian Product Buyers A 7,646-name last-six-month hotline is now available. Buyers listed responded to ads in Smithsonian magazine.

Cost: $120/M (for last-six-month hotline)

Selections: Product buyers, multibuyers, gender, state/SCF

Contact: Acxiom/Direct Media, 203-532-2501

Direct Action Cards Electronic Design’s Direct Action Cards are distributed to design engineers who buy electronic products. Annual circulation is 130,000.

Cost: $25/M

Contact: Penton Media Inc., 201-393-6062

Irish Eyes With a Hint of Garlic A list of more than 22,000 rural Americans who ordered potatoes, garlic, shallots and scallions from this gardening catalog over the last 12 months. Buyers’ average age is 55; typical annual income is $53,000.

Cost: $80/M

Selections: state/SCF/ZIP

Contact: Chilcutt Direct Marketing, 405-478-7245

Soda Creek Press The file identifies 42,821 people who made a purchase from Soda Creek Press in the last 12 months. The publisher features mysteries, romance novels and the Bargain Book Warehouse.

Cost: $80/M

Selections: Last three-, six-, and 24-month buyers, catalog requesters, gender, state/SCF/ZIP

Contact: RMI Direct Marketing Inc., 203-798-0448

ICS Global Training (Australia) This 124,000-name file identifies Australian students who have signed up for or inquired about home-study programs in business, technical and vocational training during the last year.

Cost: $175/M

Selections: Gender, year select (1998/99), 1998 students/inquirers, 1999 students/inquirers

Contact: List Services Corp. International List Management Division, 203-791-4495

Regency International A listing that names 41,190 international buyers who responded to English-language offers.

Cost: $275/M

Selections: Hotline inquirers

Contact: MLA (Hong Kong) Global List Management Division, 852-2526-1208

Wearables Business This list identifies 14,153 subscribers. Wearables Business magazine covers the apparel category of the promotional products industry.

Cost: $110/M

Selections: Job title, industry, telephone numbers, state/ZIP

Contact: Primedia Intertec List Rental Services, 913-967-1668

Gempler’s Offers the names of 17,956 customers who bought gardening products from Gempler’s catalog in the last 12 months.

Cost: $85/M

Selections: Last-90-day and last-six-month buyers, multibuyers, dollar amount of purchase, state/SCF/ZIP

Contact: Names and Addresses Inc., 847-465-1500

Just Nikki A file naming those who made a purchase from this catalog in the last 10 months or requested a copy of the book over the past six months. Just Nikki features casual clothing and accessories for young women (pre-teens through early 20s).

Cost: $120/M (last-10-month buyers)

Selections: Last-six-month catalog requesters, total requesters, dollar amount of purchase, gender, state/SCF/ZIP

Contact: Fasano and Associates, 323-874-4400

IRS Nonprofit Registrants A file of nearly 1.2 million federally approved tax-exempt organizations. Most records include a contact name.

Cost: $110/M

Selections: Organization type, assets, state/SCF/ZIP

Contact: Mal Dunn Associates Inc., 914-277-5558

Executive Master File This 1.7-million-name database of executives includes major upper- and middle-management titles and functions.

Cost: $60/M

Selections: Companies, female executives, Fortune 1000 officials, executives with telephone numbers, title/function, international/headquarters branch officials, sales volume, size of company, fax numbers, state/SCF/ZIP

Contact: American List Counsel Inc., 908-874-4300

High-Income Homeowners This is a compiled file of more than 650,000 homeowners who reportedly earn more than $75,000 a year.

Cost: $85/M

Selections: Age, gender, income, telephone numbers, direct response buyers, bank card holders, premium bank card holders, nonprofit donors

Contact: PerformanceData, 312-466-8779

Morgan Horse Association AZ Marketing Services Inc. now manages this list, which identifies 46,639 registered Morgan horse owners. These individuals joined the association and subscribed to the group’s monthly publication. They pay an annual fee of $30 to receive literature, tapes and association discounts. Subscriptions cost an additional $27.50.

Cost: $90/M

Selections: Gender, source, state/SCF/ZIP

Contact: AZ Marketing Services Inc., 203-629-8088

National Wholesale This 951,720-name list of last-24-month buyers has new pricing information and selections. Customers bought hosiery, lingerie, loungewear and apparel by mail order.

Cost: $75/M

Selections: Last two-, six- and 12-month buyers, single/multibuyers, cash/credit customers, buyer’s age, income, type of product/size, grandparent, dollar amount spent, state/ZIP

Contact: Monarch Trading Co. Inc., 336-243-1230

Educators at Home These cards go out to 100,000 direct mail-sold buyers of Prentice Hall reference books.

Cost: $35/M

Contact: Prentice Hall Direct, 201-909-6461

Premier Wireless PIP Inserts can be included in shipments from Premier Wireless, a cell-phone marketer. Annual circulation: 100,000.

Cost: $65/M

Contact: Mokrynski & Associates Inc., 201-488-5656

Warner Home Video This list identifies 84,990 video buyers. These individuals responded to television advertisements and rebate offers from retail purchases.

Cost: $95/M

Selections: 1998 12-month buyers, last-six-month hotline, dollar amount of purchase, payment type, sale type, source, gender, state/SCF/ZIP

Contact: American List Counsel Inc., 203-921-0375

Quick & Easy Painting The 18,000-name subscribers file from Quick & Easy Painting magazine, a publication featuring “how-to” projects for beginning painters.

Cost: $80/M

Selections: Monthly and quarterly hotlines, state/SCF/ZIP

Contact: List Services Corp., 203-743-2600

Global Custodian A list of 13,873 international financial executives who subscribe to this magazine.

Cost: $165/M

Selections: U.S. names, foreign names, geographical/country, gender

Contact: Asset International, 203-629-5014

FootSmart Catalog Buyers This listing provides the names of 30,000 who made purchases in 1998. FootSmart offers shoes, insoles, women’s support hosiery and foot massagers.

Cost: $85/M

Selections: Monthly hotline, 1997 buyers, gender, state/SCF/ZIP

Contact: Uni-Mail List Management, 212-802-0555

Collin Street Bakery This Texas bakery’s 1998 file identifies 346,361 mail order buyers.

Cost: $90/M

Selections: Monthly, last three- and six-month hotlines, dollar amount of sale, gender, state/SCF/ZIP

Contact: AllMedia Inc., 972-818-4060

Nutrition Action Healthletter More than 111,000 Canadian subscribers are listed. The Nutrition Action Healthletter is published by Canada’s nonprofit Center for Science in the Public Interest, which encourages honest food labeling and advertising and better food quality.

Cost: $100/M

Selections: Last-three-month subscribers, expires, last-12-month renewals, last-12-month donors, gender, gift givers, source, province/postal code

Contact: RMI Direct Marketing Inc., 203-798-0448

Golf Deck Responders A file naming 54,717 who responded to or requested the next issue of Greenlinks Publishing’s golfers resource card pack. Eighty-seven percent of those on the list are men.

Cost: $85/M

Selections: Last-12-month responders, John Daly Power Groove buyers, one-, three- and six-month recency, Mrs. title, state/SCF/ZIP

Contact: McCarthy Media Group Inc., 312-431-1080

Physicists A list of 31,874 physicists working in various disciplines. Telephone numbers are available for 90% of the file and fax numbers for 17,708 records.

Cost: $60/M

Selections: Type of address (three- and four-line, laboratories, government, education), area of affiliation, job function, number of employees, telephone and fax numbers, state/SCF/ZIP

Contact: Dunhill International List Co. Inc., 561-347-0400

Delia’s Names 1.2 million who made a purchase from this catalog. Delia’s offers fashions, accessories and cosmetics for young women (ages 10 to 24).

Cost: $110/M

NEW DATABASES Selections: One-, three- and six-month hotlines, average amount of order, gift recipients, catalog requesters, gender, Canadian names, state/SCF/ZIP

Contact: Mal Dunn Associates Inc., 914-277-5558

AllAmerica One hundred ten million U.S. households are identified. The U.S. Postal Service’s National Resident List of all known deliverable households is overlaid with named-household data from the National Association of Advertising Distributors. It’s updated every quarter.

Cost: $12/M

Selections: Single-family homes, apartments/condos, state/SCF/ZIP/carrier route

Contact: List Counsellors Inc., 609-259-0600

At the Sound of the Beep This file names 5.2 million people who have answering machines and/or fax machines at home.

Cost: $70/M

Selections: Answering machine owners, fax machine owners, gender, age, income, presence of children, computer owners, bank-card holders, last six- and 12-month mail order buyers, MO buyers by category, travelers, homeowners, state/SCF/ZIP

Contact: Focus USA, 201-489-2525

Winsor Publishing This database features 29,260 subscribers to one or more Winsor newsletters for horse owners. Spin to Win With Jake Barnes addresses the needs of weekend and competitive team ropers; The Trail Less Traveled is geared toward all horse owners, especially novices and intermediates; and Ride With Bob Avila targets experienced owners. Those listed are men and women in their 40s with average annual incomes of more than $100,000.

Cost: $100/M

Selections: Expires and inquirers, gender, specific newsletter title, state/SCF/ZIP

Contact: Chilcutt Direct Marketing, 405-478-7245

ACCOUNT ACTIVITY Brazilian Corporate Executives

A compilation identifying 120,000 Brazilian executives is now available in the United States. These individuals are employed by 20,000 of the top companies in Brazil.

Cost: $250/M

Selections: Number of employees, department classification, geographic

Contact: Infocore Inc., 760-634-5064

Bridal Database MGI Lists has been chosen to oversee this 298,221-name file of women who requested copies of The Precious Collection and Willow Tree Lane catalogs over the last 12 months.

Cost: $85/M

Selections: Monthly hotline, wedding date, telephone number, state/SCF

Contact: MGI Lists, 703-706-0363

CARD DECKS & INSERTS AAWOT The Lake Group now manages the African-American Women on Tour file. The women listed attended AAWOT conference workshops on such topics as career development, financial management and family relations. They also requested information, subscribed to the AAWOT newsletter “Sister Speak” or visited the organization’s Web site.

Cost: $80/M (fundraisers $70/M)

Selections: Attendees/prospects, business/home address, state/SCF/ZIP

Contact: The Lake Group, 914-925-2400

Plant & Manufacturing The 105,000 recipients of this card deck are direct mail-sold buyers of Prentice Hall literature, manuals and reference books. The mailing goes to factory managers, engineers, warehouse supervisors and the like.

Cost: $35/M

Contact: Prentice Hall Direct, 201-909-6461

UPDATED LIST Museums Washington Inserts ride along in a polybag with Museums Washington magazine, a guide to the museums of Washington, DC. Circulation is 100,000.

Cost: $65/M

Contact: LH Management Division, Leon Henry Inc., 914-723-3176

Lou Davis PIP This program adds inserts to outgoing shipments from crafts cataloger Lou Davis Wholesale. Annual distribution is 30,100.

Cost: $55/M

Contact: List Locators & Managers Inc., 913-338-5055

Martha by Mail Catalog This file identifies 165,000 who ordered from Martha Stewart’s home decorating, baking and craft catalog over the last 12 months. Catalog requesters are now selectable.

Cost: $105/M

Selections: Last three- and six-month buyers, last-12-month catalog requesters, source, dollar amount of purchase, gender, state/SCF/ZIP

Contact: Millard Group Inc., 603-924-9262

U.S. Fencing Association The U.S. Fencing Association list names 17,590 active members. Most are between 18 and 35 years old. Cost: $90/M Selections: Gender, state/SCF/ZIP Contact: AH Direct Marketing Inc., 310-670-1711

Institutional Investor Online This file identifies 17,000 business and financial executives who subscribe to Institutional Investor magazine’s online edition, www.iimagazine.com. Cost: $185/M Selections: Business address, gender, state/SCF/ZIP Contact: Venture Direct Worldwide, 212-655-5213

AMA Mail Order Buyers This listing contains the names of 170,096 individuals who ordered from one of three American Medical Association catalogs in the last 24 months. Customers include physicians, healthcare professionals, attorneys and medical students. Cost: $100/M Selections: Last-12-month buyers, three- and six-month hotlines, gender, catalog title, state/SCF/ZIP Contact: AllMedia, 972-818-4060

Sports Kids USA A file naming 14,895 people who made a purchase from the Sports Kids USA catalog during the last 12 months. These individuals bought children’s clothing, accessories and gifts. Cost: $100/M Selections: $25+ and $50+ buyers, state/SCF/ZIP Contact: D-J Associates, 203-431-8777

Flowers USA A list of more than 133,000 who bought floral arrangements and plants from sources such as direct mail, space ads and online services. Cost: $85/M Selections: Last three- and six-month buyers, type of buyer, dollar amount of sale, gender, state/SCF/ZIP Contact: Acxiom/Direct Media, 203-532-1000

Jeb Bush for Governor Donors This list identifies 13,600 donors to Jeb Bush’s 1998 campaign for governor of Florida. These Republicans-frequent givers to their party, according to the list manager-contributed $25 or more to Bush’s successful run. Most contributors are from Florida. Cost: $85/M Selections: SCF/ZIP Contact: Preferred Communications, 703-931-8000

Securities Dealers and Traders The file names 41,318 investment advisers, financial analysts and securities traders at 12,462 locations. Cost: $60/M Selections: Executives at headquarters and branch offices, HQ/branch locations, job title/function, telephone/fax numbers, state/SCF/ZIP Contact: American List Counsel Inc., 908-874-4300

People Weekly People magazine’s list names nearly 1.6 million active subscribers. Sources for the file include direct mail, agents and inserts. Cost: $85/M Selections: Last-30-day subscribers and changes of address, three- and six-month hotlines, gender, direct to publisher, DM-sold subscribers (sweeps vs. non-sweeps), agent-sold subscribers, state/SCF/ZIP Contact: Millard Group Inc., 603-924-9262

U.S. Execs Information Marketing Services Inc. is now managing Jane’s Information Group’s file of 133,573 U.S. aerospace, defense and transportation executives. These individuals purchased, inquired about or were listed in Jane’s information services. Cost: $125/M Selections: Job title, seniority, type of industry/interest, Canadian/international names, business address, gender, state/SCF/ZIP Contact: Information Marketing Services Inc., 703-821-8130

Success Subscribers Novus Marketing Inc. has assumed management of Success magazine’s 174,446-name list of active subscribers. The magazine offers articles on building wealth, raising capital and improving management skills. Cost: $110/M Selections: Last-six-month subscribers/expires, Canadian subscribers, home/business address, change of address, gender, state/SCF/ZIP Contact: Novus Marketing Inc. List Management Division, 914-347-8400

“What’s Hip” Sampler The collegiate “What’s Hip” bag sampling program distributes up to 2 million giveaways annually to college students. Tables are set up outside campus cafeterias, student centers and bookstores to deliver the bags to students when they return to school in the fall. Advertisements typically are from record, video, book and music clubs, credit card issuers and computer companies, among others. Cost: $50/M Contact: The SpeciaLists Ltd., 201-865-5800

Official U.S. PlayStation Identifies 35,194 subscribers to this magazine for enthusiasts of the Sony PlayStation video game system. The file is updated biweekly.

Cost: $110/M

Selections: One-month hotline, business and home addresses, new to file, recency, state/SCF/ZIP

Contact: Acxiom/Direct Media, 203-532-1000

Santa Claus Online This file contains 10,500 home addresses as of Christmas 1998, collected from a Web site to which kids sent Santa an electronic wish-list letter. Santa then mails back a personalized letter to the family.

Cost: $85/M

Selections: Child’s gender, state/SCF/ZIP

Contact: List Counsellors Inc., 609-259-0600

Colorado Pen Co. A list of 15,245 individuals who placed an order during the last 12 months from the Colorado Pen Co. catalog. Besides pens, customers can buy briefcases, pen cases, planners, desk accessories and gifts for executives. The typical purchaser is 45 years old with an average annual income that’s well above $100,000.

Cost: $115/M

Selections: Last three-, six- and 12-month buyers, dollar value of purchase, gender, state/SCF/ZIP

Contact: NRL Brokerage, 201-568-0707

Hocutt Sales Seminars This listing names 12,558 people who attended or inquired about these sales-technique seminars.

Cost: $110/M

Selections: Recency, dollar amount spent

Contact: Name-Finders Lists Inc., 415-955-8595

Creditor’s Edge The 18,593 subscribers to this weekly newsletter are listed. Creditor’s Edge provides information about U.S. companies that are having financial difficulties. The annual subscription rate is $350.

Cost: $125/M

Selections: Gender, state/SCF/ZIP

Contact: Names and Addresses Inc., 847-465-1500

Foundations This file identifies 39,531 foundation directors and trustees by name. More than 10,800 female executives are included in the compilation.

Cost: $60/M

Selections: Foundation’s assets, director’s gender, state/SCF/ZIP

Contact: American List Counsel Inc., 908-874-4300

Ciba Vision A 1.9-million-name database of direct mail buyers of contact lenses and supplies.

Cost: $85/M

Selections: Age ranges, gender, last three-and six-month hotlines, state/SCF/ZIP

Contact: ACS Inc., 703-742-9798

Global Exec/Tech List Services Corp.’s international list division now manages an 11.7-million-name master file that identifies executives and technical professionals in industries around the world. Names can be delivered by e-mail.

Cost: $195/M

Selections: Job title, function, workplace, subject area, recency, telephone/fax numbers, e-mail addresses, state/SCF/ZIP

Contact: List Services Corp., 203-791-4495

BrandBase AllMedia is the new manager of the BrandBase consumer packaged goods executives file, which identifies marketing, promotion, sales and other industry officials. Each individual’s listing is accompanied by the name of the firm where he or she is employed.

Cost: $100/M

Selections: Gender, state/SCF/ZIP

Contact: AllMedia, 972-818-4060

Business 2.0 Worldata now oversees the Business 2.0 magazine list, which names 142,342 subscribers. Business 2.0, published by Imagine Media, focuses on emerging trends in business.

Cost: $180/M

Selections: Last-three-month hotline, non-computer offers, business vs. home office, gender, state/SCF/ZIP

Contact: Worldata, 561-393-8200

Parent’s Open House Pack This co-op sampling program can reach up to 1 million African-American families through schools with high African-American enrollment. The packs are delivered during August and September during back-to-school parent nights.

Cost: $40/M

Contact: LH Management Division, Leon Henry Inc., 914-723-3176

Simply Southwest Inserts This program places as many as 5.5 million catalog bind-ins or blow-ins per year. Marketers can reach mail order buyers of Western-style women’s fashions, jewelry and

Cost: $30/M (for 200,000 to 500,000 inserts)

Contact: Zed Marketing Group, 405-348-8145

Adweek Nearly 36,400 U.S. readers of Adweek magazine are identified. They include advertising, marketing, sales promotion and merchandising professionals who work for advertising agencies or deal in related services. Some 27,885 subscribers are listed at their business addresses. New names were added to the file in January.

Cost: $125/M

Selections: Business, home, industry (advertising agencies/others allied to the field), job function/title, gender, state/SCF/ZIP

Contact: Venture Direct Worldwide, 212-684-4800

Jeb Bush for Governor Donors This list identifies 13.6 million donors to Jeb Bush’s 1998 campaign for governor of Florida. These Republicans-frequent givers to their party, according to the list manager-contributed $25 or more to Bush’s successful run.

Cost: $85/M

Selections: SCF/ZIP

Contact: Preferred Communications, 703-931-8000

Brill’s Content The names of 200,000 Brill’s Content subscribers are now available. The magazine, launched in June 1998, bills itself as “the independent voice of the information age.”

Cost: $110/M

Selections: Gender, one-month hotline, last-three-month hotline, state/SCF/ZIP

Contact: Millard Group Inc., 603-924-9262

Zoobooks Gift Givers An 80,188-name list identifies those who bought Zoobooks, a magazine-format continuity series about animals for children ages 4 to 12. The introductory offer is for a 12-month series of full-color books. Most customers are reportedly older adults (age 55 and over) with young relatives.

Cost: $80/M ($90/M for hotline)

Selections: Age, last-three-month hotline, gender, SCF/ZIP

Contact: Venture Direct Worldwide, 212-684-4800

First Moments Lists 655,099 respondents to two product-sampling programs. One packet is given out to expectant parents at childbirth classes, the other is hand-delivered by hospital nurses to new mothers. Parents mail in response cards.

Cost: $85/M and up

Selections: Monthly hotline, last-three-month hotline, prenatal respondents, postnatal respondents, child’s gender, state/SCF/ZIP

Contact: Novus Marketing, 914-347-8400

Corvette Catalog A file identifying individuals who ordered or inquired about parts and accessories from the Mid America Designs Inc. Corvette catalog.

Cost: $65/M-$100/M

Selections: Last three-, six- and 12-month buyers, last six- and 12-month requesters, dollar amount of sale, multibuyers, year of car, state/SCF/ZIP

Contact: Names and Addresses Inc., 847-465-1500

Turbo Boomers The nearly 1.7-million-name U.S. Mosaic Turbo Boomers database contains the names of baby boomers in executive and professional positions.

Cost: $60/M and up

Selections: Last three-, six- and 12-month buyers, age, gender, income, presence of children, telephone numbers, credit card, bank card, mail order buyers, state/SCF/ZIP/ZIP+4

Contact: Adrea Rubin Management Inc., 212-983-0100

ALC’s Celebrities DB This 12,718-name database identifies American celebrities at home address. Individuals are noted for their accomplishments in the arts, sports and politics. Seventy-five percent of those listed are men. Telephone numbers are available.

Cost: $60/M

Selections: Area of celebrity (TV/movies, music, sports, politics, miscellaneous), gender, state/SCF

Contact: American List Counsel Inc., 908-874-4300

Environmental Risk Mgrs. A 34,700-name master file of environmental risk management executives and officials.

Cost: $50/M (add $10/M for telephone numbers)

Selections: Type of organization, gender, telephone numbers, state/SCF/ZIP

Contact: Market Street Lists Inc., 603-772-6666

Millionaires at Home This is a listing of 5.6 million wealthy individuals at their home addresses. Compiled from several sources, the file draws from the highest median income areas in the United States. Telephone numbers are available for 3.1 million names.

Cost: $75/M

Selections: Age, income, occupation, dwelling type, gender, marital status, presence and number of children, computer owner, investor, state/SCF/ZIP

Contact: Dunhill International List Co. Inc., 561-347-0200

SA Advisory Name-Finders Lists Inc. is the new manager of the 31,219-name SA Advisory financial newsletter subscriber file. Ninety-five percent of the publication’s readers are men.

Cost: $145/M ($195/M with telephone numbers)

Selections: Telephone numbers

Contact: Name-Finders Lists Inc., 415-955-8595

AAAS The nonprofit American Association for the Advancement of Science has selected Mal Dunn Associates Inc. to oversee its 68,489-name file. Those listed have graduate degrees and annual incomes of about $80,000, according to the list manager.

Cost: $95/M

Selections: Discipline, scientific area, industry, state/SCF/ZIP

Contact: Mal Dunn Associates Inc., 914-277-5558

Finance & Accounting Prentice Hall’s Finance & Accounting card deck goes out to 80,000 in the financial management and accounting fields. All are direct mail buyers of Prentice Hall reference books.

Cost: $35/M

Contact: Prentice Hall Direct, 800-937-9970

Portable Computing Letter These 298,873 subscribers receive the Portable Computing Letter, a newsletter offering software and hardware reviews. The file was recently updated.

Cost: $100/M

Selections: State/SCF/ZIP

Contact: AllMedia, 972-818-4060

New Parent Sweeps This is a file of 161,000 new and expectant mothers who completed a sweepstakes response card from Healthtex offering an opportunity to win a $1,000 educational savings bond. Drawings are held monthly. Entrants give mother’s name and address, baby’s name, date of birth and gender. The cards are included in hospital maternity ward and obstetrician/gynecologist office gift packages containing coupons for baby products.

Cost: $65/M

Selections: First baby, monthly hotline, telephone numbers, child’s date of birth, income, child’s gender, state/SCF/ZIP

Contact: Lifestyle Change Communications Inc., 770-984-1100

The Hamilton Collection A list naming 816,011 individuals who bought collectibles over the last 12 months. Merchandise included die-cast cars, knives, plates, collectible cards, stamps, teddy bears, lithographs, figurines and ornaments. Seventy-one percent of shoppers are females, average age 45, who earn about $40,000 a year.

Cost: $90/M

Selections: Two-, three- and six-month buyers, gender, single vs. multibuyer, state/SCF/ZIP

Contact: Acxiom/Direct Media, 203-532-1000

Stock Market Mania Names 106,000 investors who responded over the last six months to cold calls promoting investments in stocks and bonds. Eighty percent of those listed are men with yearly incomes above $50,000.

Cost: $100/M

Selections: Monthly hotline, gender, state/SCF/ZIP

Contact: Walter Karl/InfoUSA, 914-620-0700

Brat The Brat catalog offers clothing, jewelry, shoes and bags for teenage girls. This listing contains the names of 41,052 women who made a purchase or requested a copy of the catalog during the last three months. The average order is $85.

Cost: $85/M

Selections: Hotline, state/SCF/ZIP

Contact: Venture Direct Worldwide, 212-684-4800

Whitehorse Press Motorcycling AllMedia Inc. now oversees this list of 106,180 motorcycle enthusiasts. Customers buy books, touring guides, maintenance and repair manuals, first-person travel accounts, biker movies, instructional videos, maps, T-shirts, posters and accessories. Ninety percent of those named are men who spend an average $57 per sale.

Cost: $85/M

Selections: Buyers, gender, state/SCF

Contact: AllMedia Inc., 972-818-4060

Family Owned Businesses This master file of 190,000 executives at 68,500 family businesses is now supervised by Market Street Lists Inc.

Cost: $50/M

Selections: Title, number of employees, sales volume, state/SCF/ZIP

Contact: Market Street Lists Inc., 603-772-6666

Hawaii Visitors DB This is a file of 378,206 people who traveled to Hawaii. They filled out an entry form at their hotel to win a $500 shopping spree as well as a return trip to Hawaii. Individuals listed are primarily over age 50 with average annual household incomes of $70,000.

Cost: $75/M

Selections: Traveler’s age, income and telephone number, SCF

Contact: Beach List Services Inc., 615-356-1100

Genesis Direct Genesis Direct is offering two new databases. The corporate database features 6 million last-24-month catalog buyers and requesters. The enhanced lifestyle master file includes the same data as the corporate listing but adds quarterly updates. Genesis Direct’s catalogs focus on the children’s, sports and collectibles markets.

Cost: For buyers’ names, $110/M (corporate database); $100/M (enhanced lifestyle master file)

Selections: Recency, gender, product category, source of purchase, last purchase, dollar amount of sale, payment type, demographic/lifestyle, state/SCF/ZIP

Contact: Millard Group Inc., 603-924-9262

Surprise Gift Club Inserts are packed with outgoing orders from the club, which sells products priced between $1 and $5 by mail. Annual distribution: 105 million pieces.

Cost: $60/M

Contact: LH Management Division, Leon Henry Inc., 914-723-3176

Performance Products A file containing 100,000 e-mail addresses of consumers who purchased or inquired about automobile parts from Performance Products’ online catalog. Shoppers are mostly males and upper-income families who spent an average $140 per sale. Cost: $200/M Selection: Gender Contact: Worldata, 561-393-8200

Jane This list names 365,000 subscribers to Jane, a magazine targeted to 18- to 34-year-old women. Articles cover beauty, fashion, celebrities, films, music, computers, food and travel. Readers’ average age is 27; median household income is $51,800. Seventy-one percent are employed and 37% are married. Cost: $100/M Selections: Gender, last one-, three- and six-month hotlines, renewals, paid subscribers, state/SCF/ZIP Contact: American List Counsel Inc., 908-874-4300

Financial Investment Advisers A compilation of 16,137 financial advisers at 11,246 firms that provide consulting services to clients, brokers and investment funds. Cost: $60/M Selections: Firms, executives, type of address, number of professional employees, total managed assets, sales volume, telephone numbers, fax numbers, state/SCF/ZIP Contact: Dunhill International List Co. Inc., 561-347-0200

Nature’s Pantry This is a listing of more than 4 million buyers of vitamin supplements and natural foods. Nearly 10% identify themselves as vegetarians. The list offers the names of 1.9 million homeowners, 2.3 million bank cardholders and 2 million households with children present. Cost: $75/M Selections: Last six- and 12-month mail order buyers, health and natural foods buyers, vegetarians, gender, age, income, bank cardholder, children, homeowners, state/SCF/ZIP Contact: Focus USA, 201-489-2525

InfoWorld Electric The file identifies more than 30,000 subscribers to InfoWorld Electric, the online version of InfoWorld magazine. This Web site (www.infoworld. com) offers news, discussion forums, book reviews, interviews and the InfoWorld archives. E-mail addresses of registered site users are included. Cost: $250/M Selections: Level of responsibility, primary job function, highest level of purchasing influence Contact: IDG Communications List Services, 508-370-0808

Caring Automotive Enthusiasts Lists 18,634 individuals who made a donation this year to support research in disabling diseases. Their contribution (a minimum of $5) entered them in a sweepstakes to win a luxury automobile. Donors reside in the New York metropolitan area. Cost: $75/M Selections: 1998 donors, gender, phone numbers, dollar amount of donation Contact: Media Management Group, 609-275-0050

HomeTrack Execs Online More than 66,000 entrepreneurs who have started a home business are listed here (35,839 with phone numbers). They subscribe to one or more online services. Cost: $95/M Selection: Phone numbers Contact: Name-Finders Lists Inc., 415-955-8595 U.S. Cavalry This is a list of 123,329 customers who bought hunting, camping and military products from the U.S. Cavalry catalog over the last 12 months. These individuals (80% are men) spent an average of $75 per order. U.S. Cavalry offers outdoor apparel, military clothing and equipment, firearm accessories, videos, optical items, books and police equipment. The list is newly managed by Estee List Services Inc. Cost: $90/M Selections: Last one-, three-, six-, 12- and 13- to 24-month buyers, last three-month and last four- to six-month requesters, product, dollar amount of purchase, credit cards, multibuyers, state/SCF/ZIP Contact: Estee List Services Inc., 914-235-7080

AlumniNet E-List Edith Roman Associates Inc. will now oversee the listing of subscribers to AlumniNet’s weekly e-mail newsletter. The file offers 295,012 e-mail addresses. AlumniNet attempts to bring school friends together through this publication. Cost: $300/M Selections: Job title, major, age, country of residence, state, university attended, Ivy League alumni Contact: Edith Roman Associates Inc., 914-731-2734 Costa Rican Consumer DB A database from Costa Rica’s largest credit bureau, naming more than 2 million of the country’s consumers at home address. It is sourced from the voter registration list, telephone and post office box directories and various credit files. Cost: $300/M Selections: Gender, monthly hotline, age, occupation, name of spouse, income, creditworthiness, telephone numbers Contact: Infocore Inc., 760-634-5064

Foster & Gallagher Foster & Gallagher Inc.’s corporate database includes the names of 8 million customers who made a purchase from one or more F&G catalogs. The file is enhanced with demographic and psychographic data. Cost: $80/M (last-12-month catalog buyers) Selections: Last three-, six- and 12-month buyers, age range (adult), exact age, presence of children, child’s age, credit cards, multibuyers, dollar amount of purchase, income, lifestyle interests, mail order buyers by interest, donors by cause Contact: RMI Direct Marketing Inc., 203-798-0448

Humanitarian Contributors A listing of 297,227 individuals whose contributions help provide food, medicine and aid to children around the world. Cost: $75/M Selections: Age, income, gender, telephone numbers, presence of children, occupations, psychographics, mail order buyers, investors, state/SCF/ZIP Contact: Dunhill International List Co. Inc., 561-347-0200 PC Mall.com Inserts can be blown or bound into 10 million copies of PC Mall.com’s catalog annually. The book offers computers, peripherals, software and supplies for home and small offices. Cost: $35/M (blow-in), $45/M (bind-in), $50/M (center bind-in) Contact: LH Management Division, Leon Henry Inc., 914-723-3176

TV by Mail Mailers can reach 100,000 golf enthusiasts a year as inserts ride along with Golf magazine’s video co-op. The video features four product pitches along with information for golfers. Cost: $50/M Contact: The SpeciaLISTS Ltd., 201-865-5800