Labatt, Exponentia Launch Interactive NHL Game
Labatt and Exponentia have introduced a live, interactive National Hockey League prediction and trivia game intended as a companion for fans while they watch real NHL action.
Bud Light PlayAction Live, at http://www.playaction.tv/budlightlive lets fans predict who will score next or how a game in overtime is going to end. They’ll also be able to respond to trivia questions to accumulate points for daily and season-end prizes.
Winners making predictions during live games win a Bud Light prize pack. A Pioneer plasma TV and a Blu Ray DVD player will go to the most successful players at the end of the season.
“Not only does the PlayAction Live experience amplify Bud Light’s sponsorship fo the NHL, the fun ‘play-along-live’ concept enhances the game when watching with your friends,” said Matt Ramella, Labatt Breweries media and interactive strategist.
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