Kraft Foods is reviving Oreo’s TV ad jingle “Ice Cold Milk and an Oreo Cookie” with a contest offering the chance to sing in an Oreo radio commercial.
The Milk’s Favorite Jingle contest asks small groups (two to four people) to sing the jingle in their own style. Kraft will pick 10 finalists—five from mailed videotape entries, and one each from contest events in Chicago, Dallas, Denver, Miami and New York—and bring all 10 finalist groups to Los Angeles for a finale competition. The grand-prize group gets $10,000 and a shot at an Oreo commercial. (Finalists get $1,000). The contest runs through July 14 via D.L. Blair, Garden City, NY.
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