Ever wonder if you were truly meant for a life of direct marketing? By completing the following test, modeled after the personality quiz designed by telepsychologist Dr. Phil, you can determine whether your temperament meshes with industry requirements.
Record your answers to each of the 10 questions below. Using the scoring guide at the end, add up the points associated with each of your answers and find your DM potential as indicated by the total.
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Two days before a massive direct mail effort, you notice the toll-free number printed on every piece is wrong. You:
a) Frantically offer the wrong number’s current owner cash, but tell him if he gives it to you within the next 15 minutes, you’ll throw in a bamboo steamer, six gallons of Mira-Clean and a handsome leather travel planner.
b) Plan a lawsuit against your list broker for renting you flawed prospecting files.
c) Blithely mail the campaign, rationalizing it as a
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