The element of surprise and delight is simply that — surprise and delight. When a brand hands a customer something completely unexpected, it shows that the customer’s loyalty is appreciated.
California Pizza Kitchen, Inc. is running a two-month Thank You Card program that will end Oct. 8. Over the course of the promotion, employees will hand out 2.7 million sealed envelopes containing a check to customers dining at many of its 261 restaurants. Each envelope holds a prize ranging from 10% off a meal to $25,000.
As an added bonus, a code inside the envelope can be entered at www.cpk.com/thankyou or on their mobile phones for a chance to win $100,000, a four-night stay at the Four Seasons Hotel in Beverly Hills, CA, and other prizes.
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