Hershey Foods launches Hershey’s Fortified Syrup with a recipe contest for kids.
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| A spoonful of syrup helps the vitamins go down |
The Make It Fun contest runs online through December. The new chocolate syrup (with calcium, vitamin E, zinc and more) hits store shelves nationally by mid-September.
Six recipe categories (including Breakfast, Dessert and Out-of-Home) each awards a grand-prize PlayStation 2 system and $500 savings bond; five first-prize winners in each category get a branded beverage cooler and a croquet set. Dome HK, Chicago, handles the campaign; David C. Tintle & Associates, East Rutherford, NJ, handles contest judging.
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