Harrah’s Expands Total Rewards Program
Harrah’s St. Louis has launched a new extension to its national loyalty program, the Total Rewards Around Town Program.
Credits accumulated by customers staying at Harrah’s St. Louis can be redeemed for a TR Gift Card that can be used at 85 Mobil and On The Run stations in the St. Louis area for gas and retail items. The cards can also be used at Harrah’s Entertainment locations nationwide.
The new component launched this month, Harrah’s said.
“It’s a supplement to our rewards program,” said Matthew Korinko, advertising supervisor at Harrah’s St. Louis Casino & Hotel. “It’s truly the most versatile casino rewards program there is.”
Harrah’s has signage and billboard promoting the program in St. Louis, Korinko said. Mobil locations will be putting up signage to promote the program, as well.
The Total Rewards Around Town Program is the latest addition to Harrah’s ongoing loyalty offering, which has been in place for more than five years.
Harrah’s plans to add more retail partners in the near future.
