SURE, GRANOLA IS GREAT. Who doesn’t like granola? It’s crunchy, it’s nutty. But it doesn’t have a lot of pizzazz, does it?
Cataloger Claire Gordon knew there was a market for earth-friendly furnishings and accessories with a bit of flair. In October 2004, she and her co-founders mailed the first edition of Viva Terra, a book offering high-end, eco-positive gifts and housewares.
Gordon has long been enamored of the catalog business.
Network
