Are games, contests, and sweepstakes suffering from overexposure? Respondents to a recent promo Readers’ Poll said they believe that the popular promotions’ ubiquity may have sapped their effectiveness, rated tie-ins as “somewhat important” to their success, and said they had not yet fully utilized the Internet in their own promotions. The poll was conducted for promo by Sprint FonPromotions, Overland Park, KS, which will be surveying subscribers on various topics throughout the year.
1. Have games/contests/sweepstakes become so pervasive that they are losing their overall effectiveness?
a. Yes 50.6 %
b. No 34.2 %
c. Undecided 15.2%
2. How important are tie-in partners to the success of games/contests/sweeps?
a. Critical 35.4%
b. Somewhat important 54.4%
c. Unimportant 10.1%
3. How have you integrated the Internet into your promotions?
a. Online entry component to regular programs 40.5%
b. Online-exclusive contests/sweeps 15.9%
c. Have not utilized Internet 44.3%
4. Recent legal and legislative actions taken against sweepstakes have changed your strategy:
a. Drastically 15.8%
b. Somewhat 38.1%
c. Not at all 46.0%
Poll based on a survey of high-level brand marketers and agency executives culled from promo’s subscriber base. Polls conducted by Sprint FonPromotions, Overland Park, KS.
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