In-person experiences are getting an assist from a simple yet efficient technology that appears to be having its moment: the QR code. With touchless tech now a key component of IRL experiences, the codes allow consumers to unlock engagements safely while helping marketers collect data to inform their business strategies. From a Van Gogh immersive experience to a self-guided journey from HBO Max to a playlist download for an OGX car wash, read about examples of brands leveraging the codes with success in this piece from CM sister pub Event Marketer.
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