- Brand marketers still tend to want to go where they want, when they want — even if it doesn’t make economical sense. Plan routes carefully to maximize the dollars spent and days on the road.
Got an events tip to share? Contact Patricia Odell at [email protected]
HAND-ME-DOWNS:
Significant cost savings can be had by repurposing existing or used display assets such as demonstration units. Brands often have properties in-house that can be reworked for new mobile tours. One bonus? These assets have already shown that they transport easily, and can mean as much as a $50,000 to $60,000 savings over using new items — even for a moderate footprint event. And with the maturing brand-tour market, there’s plenty of used equipment
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