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Colgate-Palmolive’s Remains Focused on Testing First-Party Data Strategies
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The Future of Grocery Shopping: 3 Ways Marketing Technology Can Optimize Sales
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Why Kamala Harris’s Marketing Emails Are Hitting the Mark
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Trends in Evaluating and Measuring Brand Reputation
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Email Campaigns: Trends and Solutions in Automated Healthcare Marketing
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How to Avoid Google Penalizing AI-Generated Marketing Content
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OPINION: Rethinking B2B Marketing – Moving Beyond the MQL Vortex
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Universal Analytics Back-up: Transitioning to G4 Data Measurement
![](https://chiefmarketer.com/wp-content/uploads/2024/05/shutterstock-693959152-90x70.jpg)
Global Data, Local Impact: Mastering Personalization With a Centralized Data Hub
![](https://chiefmarketer.com/wp-content/uploads/2022/03/ai-90x70.jpg)
How to Create a Custom GPT for Email, ChatBots and Improved Workflows
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How to Elevate B2B Buyer Personas Through Strategic Survey Insights
![](https://chiefmarketer.com/wp-content/uploads/2024/05/shutterstock-2249966193-90x70.jpg)
Marketing Agencies, Pricing and AI: Why Something’s Got to Give
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3 Ways to Safeguard Against ‘Blandification’ in the Age of AI
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Knowing Your Customer—When Your Customer Is a Business
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What Google’s Bulk Email Changes Mean for Marketers
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8 Ways to Navigate the Privacy-Personalization Paradox in Marketing
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LinkedIn Introduces CTV Ads for B2B Marketers to Target Audiences Off-Platform
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How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements
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The Benefit of AI Tools From a Consumer Data and Analytics Perspective
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IAB’s 2024 State of Data Report: Tackling Data Quality and Signal Loss
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Why OkCupid Tapped ChatGPT to Write In-app Matching Questions
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Marketing Is Not a Foreign Language
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Gartner Hype Cycle Downgrades CDPs in its Evaluation of Emerging Tech
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