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DM Growth Continues for 15th Quarter But at Slower Pace

DM Growth Continues for 15th Quarter But at Slower Pace

Posted on June 5, 2007 by Chief Marketer Staff

Direct marketers and vendors in this sector experienced a 15th consecutive quarter of growth, according to first quarter figures from the Direct Marketing Association’s Quarterly Business Review.

“Although grow is softening a little, marketers, agencies and suppliers are achieving robust profit margins, said in a statement Anne B. Frankel, the DMA’s senor research manager.

The DMA report indicated growth is faster in business-to-business direct marketing than direct marketing to consumers.

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