Direct marketers and vendors in this sector experienced a 15th consecutive quarter of growth, according to first quarter figures from the Direct Marketing Association’s Quarterly Business Review.
“Although grow is softening a little, marketers, agencies and suppliers are achieving robust profit margins, said in a statement Anne B. Frankel, the DMA’s senor research manager.
The DMA report indicated growth is faster in business-to-business direct marketing than direct marketing to consumers.
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