Successfully Navigating a Rebrand
No matter the industry, smart marketers know visual updates should be an important part of a proactive, strategic planning process because it’s important to keep your brand relevant to your core target at all times.
MarTech
Voice Search and SEO
Emerging technologies such as voice search could have lasting effects on how marketers view SEO programs.
Are Data Gaps Holding Back Your Marketing and Sales?
Does your organization have data discipline? Here are three key questions to ask your team.
Starbucks Gets It – How Happy Employees Result in Happy Customers
Starbucks’ decision to invest in its employees through education will certainly pay back with interest.
Subway’s New In-Store Mobile Pay Solution
Subway’s new mobile app rewards users with loyalty programs and special offers, but it also allows them to order food and make in-store payments directly from the app.
Why LinkedIn and Salesforce Must Play Nice
Just as data made inbound marketing, it’s turning the tide for outbound, and the change is being led by social media.
5 Things Marketers Can Learn from Fashion
Sure, looks aren't the only thing that matters in marketing. But there's a lot marketers can learn from the world of fashion.
App Marketing Costs Are Rising
The costs tied to getting customers to download and use mobile apps is at an all time high and rising higher, thanks in part to the launch of the iPhone 6 and iOS 8.
Chief Marketer Asks…What Was the Best of 2014?
For a look back at the year that was, and a look ahead to 2015, Chief Marketer turned to recipients of the DMCNY’s 2014 Silver Apple Awards.
Marketing Automation Helps Lego Education Connect With Teachers
Learn how Lego Education is building relationships with teachers and administrators through an integrated marketing program in our exclusive profile.
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