2015 Mobile Trends to Watch
Mobile will continue to be a big focus area for marketers in 2015, with mobile video, location-based apps and mobile shopping technology taking the spotlight.
MarTech
100% Pure’s Predictive Success
Natural skincare company 100% Pure is leveraging predictive marketing technology to run email campaigns, VIP offers and even using the data to help find the best locations for brick-and-mortar stores.
Bollman Hat Co. & Cloud-Based Optimization
Bollman Hat Co., the parent company of hats.com and kangolstore.com, recognized the need for web and mobile optimization and have seen a 20 percent year-over-year conversion rate increase since implementing cloud-based engagement optimization solutions.
What Data Modeling Approach Is Best For You?
There can be a contradiction between the clarity and insight that the data model provides versus the analytical quality of that model.
From Mobile Apps to Mobile Engagement in Three Steps
True mobile engagement is becoming a key factor for winning business, improving customer service and increasing overall productivity.
7 Costly Marketing Automation Mistakes
Costly mistakes that can turn automation from a growth engine into a cost center.
Get Ready for the Shift to Contextual Marketing
While marketers may still track spend across channels, the shift toward contextual marketing is real.
The Second Coming of Direct Mail
Would a return to direct mail make sense for your brand?
How Jessica Alba Launched the Honest Company
When Jessica Alba launched The Honest Company, not everyone was convinced the subscription-based, natural products brand would fly.
Waging the War for Data Science Talent
Relatively few individuals have the training and experience to comprehend the big data landscape and make sense of what is going on.
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