Digital marketing is a critical component when engaging and retaining customers in the financial services industry, and marketers are working hard to make processes easier for potential customers in the competitive credit card space.
The overwhelming penetration of smartphones into consumers’ hands and the availability of different layers of location data has changed the game for marketers.
Having a blueprint in mind and clear success metrics are among the ways you can quantify the success of your marketing technology spending.
Companies like GameStop are facing new challenges as marketing solutions consume more and more of their tech budgets.
Many executives don’t understand what leads are, or how to value them well enough to make smart investment decisions.
A report from Bizo and Oracle shows many B2B marketers are contributing up to 20% of their company's new leads.
It’s no surprise that online channels are showing the largest growth for B2B lead generation in 2014. Download this special report for our exclusive survey results and discover: The increasing role of social media for B2B lead gen How and why email continues to be an important lead gen tool What marketers see as their…
Are you still using excel sheets to track leads and determine follow-ups? Do yourself a favor, and stop right now.
Despite the best efforts of all involved, there’s often a disconnect between interactions consumers and companies looking to generate leads have online and on the phone.
Sure, digital marketing channels create a plethora of new data and lead gen opportunities for small businesses and franchises. But successfully leveraging that information is a major challenge.
