Salesforce released its annual State of Marketing report this week, featuring insights and trends culled from a survey of 8,200 marketing leaders across the globe.
FX’s latest activation promoting the 10th season of its “American Horror Story” series included a creepy, nighttime pop-up bakery in New York City’s Meatpacking District.
We spoke with Popeyes CMO Bruno Cardinali about the brand's new multifaceted marketing campaign, how it drives engagement with gamification, its new loyalty marketing program and more.
The editors of Chief Marketer have unveiled the winners of the 2021 PRO Awards, the world’s largest awards program recognizing excellence in promotion marketing.
Considerations for retail marketers when engaging consumers on their mobile devices.
Ways in which sports sponsorships are likely to show up this fall.
Zenni is investing in OOH marketing once again, with billboards, pop-ups and social media tie-ins.
How the Tennessee Titans NFL team layered augmented reality onto a mural, maximizing its impact and making it measurable.
Healthcare and pharma brands are embracing connected TV advertising by capitalizing on its flexibility.
How NYX Professional Makeup is leaning into nostalgia for the early 2000s while also tapping Instagram, Snap and Triller for campaigns.
