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State Farm Activates an Augmented Reality-Fueled Scavenger Hunt for NFL Season Kickoff
State Farm recently got in the NFT game with a digital + live sponsorship program that kicked off the NFL season with an augmented-reality scavenger hunt.
State Farm recently got in the NFT game with a digital + live sponsorship program that kicked off the NFL season with an augmented-reality scavenger hunt.
The top social moments for brands and creators this year on Twitter, TikTok, Giphy and YouTube.
By Niki McMorrough and Joanna Lewis Covid has accelerated societal shifts within luxury audiences, who now demand greater authenticity and a meaning beyond profit from the brands they bond with. This means that brands are now judged not just on their words, but also their actions. It’s not just about the end product, but also…
The top five luxury marketing trends 2022 according to Relevance.
How zero-party data differs from first-party data and the benefits of using it within a privacy-focused marketplace.
Technology predictions for 2022—from integrated data sets to virtual event platforms to marketing in the metaverse.
Michelob ULTRA’s pandemic-born hybrid experience, the fitness platform MOVEMENT Live, is the brand’s solution to engaging fitness enthusiasts during challenging times.
Here are the winners of our inaugural Top Women in Marketing Awards.
The editors of Chief Marketer present this year’s list of the best brand engagement and activation marketing agencies across 11 categories and specialties serving the U.S.
How Coors Banquet partnered with lifestyle brand Brixton to host a live music experience with a cause marketing component.