Vinay Shahani, Vice President of Lexus Marketing, chats about the new campaign, its diverse target audience and the brand’s push to make Lexus a tech-forward automotive brand.
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Five key principles an effective SEO strategy should contain, from keyword optimization to title tags to meta descriptions.
State Farm recently got in the NFT game with a digital + live sponsorship program that kicked off the NFL season with an augmented-reality scavenger hunt.
The top social moments for brands and creators this year on Twitter, TikTok, Giphy and YouTube.
By Niki McMorrough and Joanna Lewis Covid has accelerated societal shifts within luxury audiences, who now demand greater authenticity and a meaning beyond profit from the brands they bond with. This means that brands are now judged not just on their words, but also their actions. It’s not just about the end product, but also…
The top five luxury marketing trends 2022 according to Relevance.
