How Display Ads and QR Codes Are Upping Brands’ Digital Advertising Game
How tried-and-true technologies are eliminating friction along the customer journey.
How tried-and-true technologies are eliminating friction along the customer journey.
Key takeaways from Event Marketer's 2022 Experiential Marketing Summit in Las Vegas.
Challenges faced by retail marketers due to supply chain disruption--plus research about consumer preferences.
Insights from chief marketing officers Amy Summy of Labcorp, John Sheldon of SmileDirectClub and Lisa Stockmon of Banfield Pet Hospital.
Tips for promoting sustainability practices to consumers.
Lessons learned from Stop & Shop’s early-adopter approach.
Pepsi CMO Todd Kaplan shared tips and considerations for the experiential industry.
How the company transitioned to a points-based loyalty offering for customers.
Hendrick’s Gin’s multisensory, underwater spa experience in New York City featured plenty of the peculiar.
We spoke with Amy Summy, Labcorp’s first CMO, about its new campaign, how its purpose has evolved and the company’s strategy for growth.