Taking Tea with Barbie
At 10 a.m. on Oct. 10, every Wal-Mart store in America, all 2,500 of them, will put up a poster on the front door inviting girls of all ages to attend
Consumer Marketing
Viewpoint
Question: What is the future of Internet promotion? I believe it's bright. Through the Internet we have an opportunity to make promotions look and feel
The Patent Chase Continues
Inter-Act Systems, Inc., Norwalk, CT, has filed a federal lawsuit against Catalina Marketing Corp., St. Petersburg, FL, claiming infringement of eight
Chain Link
Shopping Habits Do Prepared Home Meal purchasers leave the supermarket with a couple of carts crammed to the rims with goodies? Not so, says New York
International
Beta Brands Gets 'N Sync TORONTO - Beta Brands Limited is sweetening its candy sales with a multi-layered promotion that uses music to reinforce the company's
Super Cool Duel
Warner Bros. Family Entertainment is using a million-dollar sweepstakes, savings booklets, and other goodies to promote the release of its feature-length
CLUBS & CONTINUITY
Webstakes Two years ago, Steven Krein launched Webstakes with a simple idea. Marketers needed a way to get surfers to touch down on their page, and Krein's
PromoXchange Debuts: A Cyberspace Tool for Marketers
This month PROMO Magazine introduces a first-of-its-kind electronic system that enables brand marketers and their agencies to plan and execute marketing
No Gain, Some Pain
Food and drug retailer American Stores Co. posted lower second-quarter profits versus last year as aggressive promotional spending against to supermarket
Why 2K?
Ask yourself: After it's over, what are you going to have to remember it by besides the Y2K debacle?Corporate premium buyers are asking themselves that
