Kraft Consolidates
Kraft Foods, Glenview, IL, named six promotion agencies for ethnic promos. The food giant spent several months reviewing shops to consolidate from 30
Consumer Marketing
We’re Going to Disney World!
What we see, of course, is the finished product, the catchy headline of the press release or the inviting ad that says: Sears Offers Adventure of the
People: Marketing Services
Julie Webb named account manager at Madison International Sales, Stamford, CT.Christopher Donnelly named president and partner at Mill House McCabe, Salem,
How Fast is Too Fast?
When PROMO published the top 10 fastest-growing promotion agencies in the June issue, at first we thought there was a typo.According to the promo 100,
Oh, Baby
Mack Jenks spent a little time with his calculator before settling on the prize package for Gerber Rewards. The baby food leader wanted to "give away
Racing the Moon . . . Pie
Moon Pie, an official marketing partner of NASCAR's 50th anniversary, introduced its new mini Moon Pie with commemorative edition NASCAR 50th Anniversary
Achievements of the Heart
It seemed at first like the usual incentive travel program. Ingram Micro's suppliers and customers filed into breakfast at their Hawaiian digs expecting
Answers First, Questions Later
Nobody who's read this magazine for any length of time could fault it for not advancing the cause of promotions. After all, promo is our name and what
Resetting the Shelf
With Albertson's and American Stores merged, can Kroger and Safeway be far behind? Apparently, they can be.Though rumors boomeranged about a merger between
Second Wave
IT'S WELL INTO HARVEST time in the cranberry bogs of Massachusetts, and Ocean Spray's marketing staff is still working overtime.Ocean Spray is working
