Resetting the Shelf
With Albertson's and American Stores merged, can Kroger and Safeway be far behind? Apparently, they can be.Though rumors boomeranged about a merger between
Consumer Marketing
Coming in next month’s PROMO
Promotion Comes to Detroit The big three automakers discover brand management as they lean on promotion to compete with megastores like CarMax and AutoNation.
The Premium as Brand-Builder
When Perugina wanted an incentive to capture Mother's Day gift buyers last year, an off-the-shelf premium was not in the cards. The chocolatier packed
The Executer’s Tale
First the compelling lead draws in your attention, and before you know it you are hooked into the full power of the message . . .Nice, huh? That's what
People: Agency Moves
Stephen O'Shea named executive vp, group account director, to head a new sales promotion marketing division created in a reorganization at Marketing Corporation
What’s Hot and What’s Not
The great majority of consumers continued to cling to coupons, advertising rebounded as a percentage of promotional activity, and account-specific programs
Budget’s Big Blast
Perhaps the name Budget reacts with the well-burnished executive ego like some image-tarnishing oxidizing agent. No matter. Marketers at Budget Rent a
Account-Specific Spotlight: Atlanta
There's been a second march on Atlanta, and the victors this time are Publix and Wal-Mart. The two chains have captured a combined 25 share in the last
Taking Tea with Barbie
At 10 a.m. on Oct. 10, every Wal-Mart store in America, all 2,500 of them, will put up a poster on the front door inviting girls of all ages to attend
Sitings
DOGGIE-STYLE www.ballparkfranks.com They plump when you cook 'em, but come on pookie, on the two-dimensional Web, that's not enough. The kind of sites
