Making History
Amazingly, 1998 was a major milestone for two driving forces: it was NAS-CAR's 50th anniversary and Goodyear's 100th anniversary. With all the hoopla
Consumer Marketing
Road Calls
To encourage AT&T customers to take advantage of the company's Local Toll Service plan (for in-state long distance), AT&T launched a direct-mail campaign
Pokemon Phenomenon
Kentucky Fried Chicken, Louisville, KY, will outfit its 5,000 stores with a fourth-quarter premium and sampling campaign tied to characters from what's
Finding the Prize
Finding a premium wasn't such a big deal 10 years ago. You handed your parameters to the manufacturers' premium sourcing departments, they knew how to
New Products
That's a Wrap CapBanners can transform a cap simply by applying a banner across the front of an existing cap. The banners from Sales Ahead!, Irvine, CA,
Agencies: Who’s News
Global Branding Omnicom agency TLP has formed TLPlanet, branding a new global agency network for handling its world business. TLPlanet's backbone are
Mag Sweeps Settlement
American Family Publishers, Jersey City, NJ, and New York State Attorney General Dennis C. Vacco concluded an $800,000 settlement that will compensate
Samsung Launches a Motor Business
Samsung entered the automobile business in 1995 and, under the new Samsung Motors division, introduced its first car in February. The company's successful
International
Pura Milk Wiggles: Its Way to the Breakfast Table SYDNEY - National Foods has found a way to get kids to drink their milk with a program that harnesses
CBS Casts Eye On Promotion
Promotion agencies owned by CBS Radio, including New York-based WINS Promotion Group, are changing to a single name as the CBS division positions its
