Balancing Creatives’ Yin with the Prevailing Yang
I once heard that you can tell the difference between a creative person and an account person by whom they marry. Account people marry within their own
Consumer Marketing
M&M/MARS
As of this writing, no consumer had produced the Jerome Bettis MVP Snickers wrapper worth $2 million as the winning ticket in last summer's Shock Zone
Nearing Top at Stop & Shop
Stop & Shop, Quincy, MA, promoted Marc Smith to exec vp-chief operating officer to oversee store operations, sales and procurement, marketing and merchandising,
A Lofty Trio
U.K-based Air Miles Travel Promotions Plc. (www.airmiles.co.uk), a large loyalty company and subsidiary of British Airways, has hired U.K.-based Internet
Dorm Room Confidential
Levi Strauss Co., San Francisco, is looking for a trio of savvy campus shoppers who can survive for a semester solely on online purchases. In preparation
Desktop Savings
Packard Bell NEC, Woodland Hills, CA, is using a mail-in rebate program to drop computer prices on its Packard Bell and NEC Ready brand desktop computers
In Search of Healthy Shoppers
An apple a day will not only keep the doctor away, it might also reduce traffic to drug stores. According to ongoing retail surveys conducted by Meyers
Scholastic’s Bus Gains Passengers
Microsoft and Kraft are teaming with Scholastic's The Magic School Bus to give away free tie-in CD-ROMs.The promotion started last year, but will continue
Saving Par
If you have witnessed the human drama that begins with a badly hooked drive and ends with a bag of clubs sliding soundlessly into the depths of a golf
Agency Moves
Mark Wollney named group account director at Brand Dialogue, the interactive marketing unit of Wunderman Cato Johnson and Young & Rubicam. Also at the
