International
Cartoon Network and Wimpy Leverage Toon Characters to Sell Burgers LONDON - The Cartoon Network has gotten behind Wimpy restaurants with a program that
Cartoon Network and Wimpy Leverage Toon Characters to Sell Burgers LONDON - The Cartoon Network has gotten behind Wimpy restaurants with a program that
Mark Wollney named group account director at Brand Dialogue, the interactive marketing unit of Wunderman Cato Johnson and Young & Rubicam. Also at the
Universal Studios Consumer Products Group signed a deal with one retailer - Kmart Stores - to launch two product lines. Some licensed apparel for both
CO-PROMOTIONS FEATURING COMPATIBLE BRANDS can hop up an offer like cayenne on a mud bug. Through joint efforts, brands may deliver a doubly compelling
Makeup company Hard Candy will unveil its latest product on the fingers of Alicia Silverstone during her new movie next month.Silverstone was the first
As we careen down the final chute to the year 2000, it is my most sincere and profound wish . . .That sometime in the next two years, the NHL's Buffalo
As New Year's Day 1999 was ushered in, the media used the occasion to scare the public with reports of the impending doom awaiting us 12 months hence
Supermarket buyers weren't going along with the taste test, but Dan Williams didn't sweat it. As vp-marketing and sales for the Dairy Foods Association
A few morsels from the 1998 scrap heap of column ideas seemed just too delicious not to share before we jump-start the shredder and begin anew.Zorro-ed
Let's face it, most sweepstakes prize structures are cut and dried: Super Bowl trip, sporty car, trip to Paris, wide screen TV, cash award. These are