20th Century Guy
One day back in the late '70s, at my first job for a small publishing company in New York City, I returned to the office from lunch and my boss asked
One day back in the late '70s, at my first job for a small publishing company in New York City, I returned to the office from lunch and my boss asked
Stickiness. That, not reach or brand awareness, is what marketers need to get from their promotions. So sayeth the new publisher of Reader's Digest.Forget
Warner Bros. found an unlikely partner to market the Halloween release of The House on Haunted Hill. But if Blockbuster Entertainment has its way, the
Beyond a few timely exceptions, the millennium isn't generating a whole lot of promotional madness after all.It's turning out to be the Yawning of a New
Aspen Marketing Group, Los Angeles, is once again in acquisition mode, having secured $120 million in financing from sources including Banque Nationale
Restaurant chains too small or too busy to create their own kids promotions can tap into KidzArt, a turn-key cause-marketing program run by Kid Stuff,
Coca-Cola tried to put the fizz back into its European marketing with a series of promotions aimed at winning over skeptical consumers after a summer
So you have a great idea for a promotion, but you're strapped for cash. The easy answer is a joint promotion. But first, think about what you really want.
Visa USA is counting on a long and profitable run for its latest sponsorship, a deal with various professional theater organizations that makes the company
Prize guarantor SCA Promotions, Dallas, acquired Promotional Insurance Management Services, a U.K. business that offers sales promotion risk management