One Man’s Junk…
..is another man's "pop-culture archive." In Alex Shear's world, branded products offer both a link to marketing's past and a bridge to its future.You
Consumer Marketing
January 1, 2000
Instant cheese
Photo-stickers are the latest fad among amateur photographers in Japan. Polaroid's I-Zone camera has become a hot seller there, and was introduced to
DVC
The New Jersey innovator blazed paths into healthcare marketing, brand-building, and the Internet. Now, 20 times bigger than it was in '91, the former
Grills and Gridirons
Drive-thru restaurant chains Checkers and Rally's, Clearwater, FL, broke their largest-ever marketing campaign last month with a national effort utilizing
Retail 2000 Survival Tactics
In our last few columns we discussed the realities of the consolidating marketplace and ways to increase clout with retail "partners." In the not-too-distant
Will it fly?
Quick: What's on the back of your plane ticket? Next time you look, it might be an ad. Ha-Lo, Niles, IL, is selling Fly Paper - ad space on tickets, boarding
AFP Goes Bankrupt
American Family Enterprises was already not a winner when it filed for Chapter 11 bankruptcy protection on Oct. 29. The Jersey City, NJ, direct-mail sweepstakes
>From Mousepad to Prescription Pad
Patient penchant for information has spurred a handful of information Web sites such as drKoop.com, The Health Channel, WebMD, and OnHealth.com. And those
20th Century Guy
One day back in the late '70s, at my first job for a small publishing company in New York City, I returned to the office from lunch and my boss asked
