NET EFFECTS
Free-standing insert producer Valassis Communications, Livonia, MI, acquired all of The Net's Best and a controlling interest in Relationship Marketing
Free-standing insert producer Valassis Communications, Livonia, MI, acquired all of The Net's Best and a controlling interest in Relationship Marketing
Whether it's mom, dad, the maid, or make-your-own, school means sandwiches. And while Pokemon, not Scooby-Doo, is the "in" character for lunch boxes,
Medtronic makes some very complicated medical equipment used to treat neurological disorders like multiple sclerosis and spinal cord injuries. The company's
P-O-P manufacturer Advertising Display Co., Lyndhurst, NJ, was acquired by Heritage Marketing Corp., a self-described industry consolidator run by former
There's nothing like the turn of a century to get businesses peering through the mists of time to rediscover their origins. Brewers can look back to the
A few years ago, Pillsbury made news by sampling Progresso soup out of insulated backpacks. Well, now it's time for dessert. Rocket Man, Louisville, KY,
Perhaps the most telling image for consumer products marketers of the '90s was captured the decade before, when a grass-skirted Sam Walton danced the
Does it seem like your Web page designer's speaking a foreign language? Here are some key terms to memorize before embarking on a trip into cyberspace.Ad
HealthSaver Club, Coral Gables, FL, in October launched a healthcare discount card with a $5 million marketing campaign.Consumers pay an annual fee ($89
Perhaps the most significant trend within the dot-com community is online companies diverting promotional dollars into traditional media outlets, such