NET EFFECTS
Free-standing insert producer Valassis Communications, Livonia, MI, acquired all of The Net's Best and a controlling interest in Relationship Marketing
Consumer Marketing
SPECTRA SPOTLIGHT: Lunchmeat Eaters
Whether it's mom, dad, the maid, or make-your-own, school means sandwiches. And while Pokemon, not Scooby-Doo, is the "in" character for lunch boxes,
CASE STUDY: Neuroscience is Child’s Play
Medtronic makes some very complicated medical equipment used to treat neurological disorders like multiple sclerosis and spinal cord injuries. The company's
Consolidating Displays
P-O-P manufacturer Advertising Display Co., Lyndhurst, NJ, was acquired by Heritage Marketing Corp., a self-described industry consolidator run by former
Marketing History: The 10 best promotions of the millennium.
There's nothing like the turn of a century to get businesses peering through the mists of time to rediscover their origins. Brewers can look back to the
Mr. Smoothie
A few years ago, Pillsbury made news by sampling Progresso soup out of insulated backpacks. Well, now it's time for dessert. Rocket Man, Louisville, KY,
Wal H Mart: Drives the Decade
Perhaps the most telling image for consumer products marketers of the '90s was captured the decade before, when a grass-skirted Sam Walton danced the
Web Glossary
Does it seem like your Web page designer's speaking a foreign language? Here are some key terms to memorize before embarking on a trip into cyberspace.Ad
BARGAIN DOCTORS: A New Kind of Health Club
HealthSaver Club, Coral Gables, FL, in October launched a healthcare discount card with a $5 million marketing campaign.Consumers pay an annual fee ($89
This Is A Test
Perhaps the most significant trend within the dot-com community is online companies diverting promotional dollars into traditional media outlets, such
