Sizing Up: Gramercy Group becomes part of Publicis network.
New York City-based Gramercy Group became the latest independent promo shop to opt for subsidiary status this month, reaching a deal to be acquired by
New York City-based Gramercy Group became the latest independent promo shop to opt for subsidiary status this month, reaching a deal to be acquired by
Okay, you've got the Web site up. If you're ready to add a sales component, consider Ubrandit.com. The new company provides turn-key e-commerce by overlaying
Giant Eagle, Pittsburgh, is the latest grocer to offer online coupons via Planet U, San Francisco. Planet U's U-pons Internet Coupons program lets Giant
Call it competing in Internet time. Just a few months ago, interactive advertising services firm DoubleClick seemed destined to emerge as the leading
Should shrinks be teaching marketers how to appeal to kids?The American Psychological Association is mulling the question, after being prompted by consumer
The pulse of healthcare promotion has quickened. Consumer ad spending in the prescription drug category has skyrocketed since '97, and healthcare organizations
The phonecard promotion is fundamentally simple: Buy them, pass them out, and smile at the slippage rate.Consumers love phonecards because they offer
On Oct. 20, the Federal Trade Commission finalized the Children's Online Privacy Protection Act of 1998. As of April 21, 2000, Web sites must get parental
The Yucaipa Companies is best known in the grocery industry for its participation in chain acquisitions, having been involved in 16 deals valued at $30
Cox Target Media, St. Petersburg, FL, formed a new consumer sampling division to develop targeted solo and co-op mailings and handle Internet and direct-mail