Agency Net Revenues: Down to Earth
Lest you think a 9.4-percent revenue increase among promotion agencies is a bit too rosy, consider the fact that the figure represents the segment's lowest
Lest you think a 9.4-percent revenue increase among promotion agencies is a bit too rosy, consider the fact that the figure represents the segment's lowest
Call it HyperActive. Great Neck, NY-based CoActive Marketing collects core competencies with zeal, having added Hispanic, Internet and (most of all) events
Sponsorship spending rose only 6.9 percent to $9.3 billion in 2001 as the economic slump put deals on hold. North American sponsorship rights fees grew
The Promotion Network has always been ahead of the times. When the doors first opened in 1983, the shop was one of the few promotion agencies offering
GMR Marketing 5000 South Towne Drive, New Berlin, WI 53151 Phone: 262-786-5600Fax: 262-784-7560URL: www.gmrmarketing.comOwnership: Omnicom GroupCEO: Gary
Ask four people to define and you'll get four different answers. Business defines us as a sales tactic. Marketing defines us as a below-the-line expense.
Marketing Werks doesn't have a gearshift logo just for style. This full-service agency constantly shifts focus from one mobile marketing campaign to the
Spending on premium incentives dropped 2.4 percent to $26.3 billion in 2001 as the economic downturn curtailed expenditures and reduced the employee ranks
MIX AND MATCH Coca-Cola Co., Atlanta, reached an agreement with Diageo plc and Pernod Ricard to purchase the Seagram's Mixers line for an undisclosed