On The Air
The other morning I woke-up from a dream to the sound of a woman screaming. The dream took place in a mythic promotion world where every creative concept
Consumer Marketing
May 1, 2002
It’s All About the Work
We've given a 10-year tune-up to the PROMO 100. Try to rank promotion marketing agencies by ad-industry standards and, more often than not, you'll come
Acquisitions
SECRET ADMIRER Merchandise agency Bensussen, Deutsch & Associates, Seattle, acquired Los Angeles-based Secret Identitee, a promotional products supplier
Basic Training
When the USS Carl Vinson and the USS Sacramento returned to Bremerton, WA, in January after a tour overseas, there were more than loved ones on the dock
Client Side
White Plains, NY-based Snapple Beverage Group named Lewis Goldstein director of communications, which makes him responsible for developing promotions,
Truth Comes Out Swinging
Dog urine was the last straw for Lorillard Tobacco Co. The Greensboro, NC-based company sued anti-tobacco nonprofit American Legacy Foundation, Washington,
BACK-END AND BELOW-THE-LINE SERVICES
DIRECT TO VIDEO Blockbuster, Inc., Dallas, is offering the Blockbuster Bonus Pak, a direct-mail piece that can target various segments of the chain's
products
HINGE BENEFITS Madison, WI-based Lifeline's new personal HinGym takes a total body workout anyplace that has doors. Exercise the back, arms, chest, legs,
Undercover No More
UNLIKE ITS PREDECESSOR, SPY KIDS 2 IS SUPPOSED TO BE A HIT. Los Angeles-based Miramax Films' Dimension division looked like a big winner last spring when
